SINGAPORE—More than 130 international tourism organizations and travel media met for pre-scheduled one-on-one appointments and networking, at IMM Asia, a day-long event held in Singapore last week. The event was again held at the Marina Bay Sands in the lead up to ITB Asia, Singapore's largest travel trade show.

“We are thrilled to see so many quality media and exhibitors return to our International Media Marketplace event in Asia this year,” said Nick Wayland, CEO and Founder of TravMedia. “IMM's popularity and success is based on the unique format of robust and engaging one-on-ones with travel providers, giving journalists the chance to plan a year's worth of stories, familiarisation opportunities, and features in one day.”

At the Singapore event, media from more than 60 titles – including national and metropolitan newspapers, glossy magazines, trade publications, and digital platforms – connected via TravMedia with representatives from hotel groups, airlines, international and regional tourism bodies representing destinations across the USA, Australasia, New Zealand, Austria, Vienna and Finland.

“IMM Asia is just like speed dating, offering a rare opportunity where Asia's most prestigious media from titles such as South China Morning Post, Tatler and CNN.com are all in one room, with a pen and paper in hand ready for focused discussions with travel brands,” said Nicolette Mewing, Regional Director of TravMedia Asia.

“The IMM Asia program was conveniently timed to again coincide with ITB Asia, as the industry converges on Singapore to network and share ideas within this top source market.”

The event also incorporated networking opportunities outside of the marketplace: a sit-down luncheon sponsored by Brand USA, and a sundowner cocktail reception hosted at the exclusive new Bar Rouge on the 71st floor of the Swissotel The Stamford, sponsored by AccorHotels. 

Airline Partner Scoot supported flights for over 30 top-tier travel editors and journalists from across the Asia-Pacific region. AccorHotels, Preferred Hotel Group and IHG provided accommodations for the visiting journalists in Singapore.

Planning for TravMedia's IMM Asia 2018 is underway and we expect another stellar line up of media and travel brands at next year's event, said Nicolette Mewing.  

TravMedia's IMM has become the leading travel industry event for making lasting connections. New York's IMM event is scheduled for January 25, 2018, with more than 200 exhibitors and 300 journalists already anticipated. Sydney's popular IMM will take place February 23, followed by IMM Germany, prior to ITB Berlin, the inaugural IMM France, the UK's seventh annual IMM will be held in London on March 12, 2018, followed by the inaugural IMM Brazil to be held the day before WTM Latin America.

Today, TravMedia provides travel news feeds in Australia, New Zealand, Asia, China, U.K., USA, Canada, Europe (Germany/Switzerland/Australia), Middle East, South Africa and Brazil.  TravMedia provides the online press room for the U. S. Travel Association's IPW trade show, and the Society of American Travel Writers' annual convention. It also provides digital tools for the promotion of Brand USA.

Attendees at TravMedia's Singapore event

Media in attendance included leisure publications such as Tatler, Billionaire, Precious, World Travel Magazine, MAXX-M, Hong Kong Economic Journal – Lifestyle Journal, Lifestyle Asia, Ink, Silkroad, Silverkris, Silkwinds, Quintessentially, Jalan-Jalan Travel Magazine, LUXE City Guides, Travellution Media and Asia 361; daily newspapers such as The Wall Street Journal, South China Morning Post, The Straits Times, New Strait Times and Forbes; family travel media like Little Steps Asia; upscale newsletters such as the Robb Report, Travel Weekly Asia, TTG Asia and CEI Asia; along with a number of freelance contributors representing titles such as Condé Nast Traveller, Travel + Leisure, CNN.com, BBC.com, Discovery, DestinAsian, Prestige, New York Times, and Huffington Post (just to name a few).

Participating exhibitors at IMM Asia were AccorHotels, Austrian National Tourist Office, Brand USA, Coco Collection, Destination NSW, Finnair, Finns Bali, Guam Visitors Bureau, The Capitol Hotel Tokyu, Hurawalhi Island Resort Maldives, IHG, L Hotels & Resorts, Luxury Lodges of Australia Ltd, Monaco Government Tourism Office Asia, Outrigger Resorts, Philadelphia Convention & Visitors Bureau, Preferred Hotels and Resorts, Qantas Airways, Sands China Ltd - The Venetian Macao, The Parisian Macao, Sands Cotai Central, Conrad Macao, Holiday Inn Macao Cotai Central, Scoot, Swissotel The Stamford, The Mulia, Mulia Resort & Villas - Nusa Dua Bali, The Travel Corporation (2011) Pte Ltd, Tourism & Events Queensland, Tourism Australia, Tourism New Zealand, Tourism NT, Tourism Tasmania, Vienna Tourist Board, Visit Finland, Visit Sunshine Coast, Visit Victoria, Wharf Hotels, Worldhotels, Wyndham Hotel Group.

** TravMedia's International Media Marketplace is strictly a non-commercial event, providing a forum for public relations professionals to build relationships with media, to discuss their news, events and developments.

Nicolette Mewing | Regional Director, Asia 
TravMedia
+852 9707 0126
nicolette.mewing@travmedia.com