Today marks the start of an era for the Emporium Hotel Fortitude Valley, Brisbane with Ovolo Hotels officially taking ownership and the ‘ovolution’ starting – introducing The Valley Brisbane.

The Valley Brisbane is the first phase in the evolution of the famed Emporium Hotel where selected Ovolo touches such as effortless living and experience-based culture will take centre stage.

Phase two will see the hotel evolve to become Ovolo The Valley with the transformation of the rooms, public spaces and some exciting new food and drink concepts also being added and of course the unique art and design alongside the celebrated Ovolo 'Freebies' such as free mini bar, breakfast, Wi-Fi, happy hour, all-day snacks and more.

“The Emporium Hotel was an obvious addition to our collection of hotels, given its design heritage, serviced focused culture and location as we aim to bring Ovolo's effortless living ethos and unique design to Brisbane through this this hotel and the recently launch Ovolo Inchcolm,” said CEO the Ovolo Group, Girish Jhunjhnuwala. “We are excited to see the evolution of this hotel come to life over the remainder of 2018 with some creative collaborations with leading the hotel design agency Wood’s Bagot and famed New York F&B concept and design agency AvroKO to launch the truly unique Ovolo The Valley!”

The Valley Brisbane marks the second milestone for the boutique designer hotel collection in Brisbane after the launch of Ovolo Inchcolm in early April. The collection has seen a rapid expansion in Australia over the past 12 months also including the renowned Hotel Hotel in Canberra, taking its Australian collection of hotels to six properties and 4 in Hong Kong.

For more information on or bookings at The Valley Brisbane, visit: www.thevalleybrisbane.com.au 

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For further information and imagery requests, please contact:

Stephen Howard | Director of Marketing, Ovolo Hotels | stephen.howard@ovolohotels.com | +61 435 106 187

About Ovolo Hotels

Ovolo Hotels is an independent hospitality company that owns and operates a collection of individually designed hotels. Founded in 2002, Ovolo is a family owned and privately-operated business with a charitable core. The company now runs four hotels and a serviced apartment in Hong Kong, and six hotels across Sydney, Melbourne, Brisbane, and Canberra.  Ovolo has also recently launched a new brand Mojo Nomad, in Aberdeen Harbour Hong Kong. Mojo Nomad is a cohabitation concept for global nomads that combines travel, lifestyle and community at its core and will be entering the Australian market in the near future.