The ski slopes of Europe have long been as much about sporting the latest fashions as they have slalom abilities, but this season thousands of skiers are discovering a new way to show off � by turning up without skies.

Fed up with ski equipment getting in the way of sartorial style, this season�s most fashionable skiers are opting instead to send their skis and other luggage ahead, enabling them to arrive at the airport at the last minute, sail past the baggage carousel at the other end and have everything waiting for them at their chalet. This latest fashion accessory is available courtesy of flymycase.com, a new service that enables travellers to send their luggage separately, cost-effectively and with complete confidence.

With one quick phone call or online booking, flymycase.com will arrange to collect any luggage from the customer�s home or place of work before the day of departure and deliver it to their holiday destination in time for arrival. For the return trip, the same applies � the luggage is collected on the day of departure and delivered safely to the customer�s home.

Bookings may be made online at www.flymycase.com or by phone on 08452 700 680. Customers are provided with a unique tracking number, enabling them to track the progress of their luggage in real time on the website. This is made possible because, unlike airlines, the service scans items six times during transit.

Prices are per item and customers do not need to worry about weighing or measuring their luggage - the flymycase.com service operators work this out automatically. Prices vary according to the country the luggage is being picked up from and sent to, but the average price for a set of skis to most European countries is �35 one way or �70 return. Full details of costs are available at www.flymycase.com

Media Enquiries, images and interviews: Caroline Parrish The Communication Group plc Tel: 020 7630 1411 Email: CParrish@TheCommunicationGroup.co.uk