SWISS today premiered �LX Forty�, its new short film by Marc Forster. The Swiss star director (whose credits include the latest James Bond film Quantum of Solace) not only takes the viewer on a personal �journey of the mind�; he also makes his first-ever appearance in front of the camera. �LX Forty� can now be viewed at www.swiss.com/myflight. Marc Forster has been working with SWISS on a highly personal project over the past few weeks. �I always knew that if I ever made a promotional film, it would have to be a very personal one,� he explains. �That�s why I only really considered SWISS, and contacted them, too. With �LX Forty� I was able to create the story, identify with it and include myself in it,� adds the Hollywood director from Davos. The �LX Forty� title refers to the number of the SWISS flight from Zurich to Los Angeles. And the film centres on a number of personal life questions that Forster tends to carry with him as he goes on his travels. He flies SWISS whenever he can, claiming to enjoy the private space and individual service he is offered on board. �LX Forty� also marks 39-year-old Forster�s debut on the other side of the camera, where he offers some very personal insights: �You reveal yourself when you stand in front of the camera,� he explains. �This was a bold move for me, but I think it�s an important one. And it fits into our times, too.� �We�re delighted with the results,� adds SWISS CEO-designate Harry Hohmeister. �The fact that a leading Hollywood director with Swiss roots feels at home with us is telling confirmation that our quality drive of the last few years is really bearing fruit.� That drive has focused not only on new products in the air and on the ground but on individual customer service, too. �This is where SWISS, through the tireless efforts of its people, creates genuine added value for its customers and stands out from the rest,� Hohmeister continues. �Marc Forster is an international figure, a straight and honest individual who also represents his home country. And that, too, makes him a valuable ambassador for SWISS.� �LX Forty� can be viewed now at www.swiss.com/myflight. It will also be shown on all SWISS long-haul flights from August onwards. The film was made at Paramount Studios in Los Angeles in collaboration with the Publicis advertising agency, Ping Pong Films, the Kansas City-based MK12 animation house and music producer Brian Reitzell. For further information and bookings please visit SWISS.COM/UK call SWISS on 0845 601 0956 or contact your travel agent. - ends - Notes to editors: From the UK and Ireland alone Swiss International Air Lines, the national airline of Switzerland, offers 28s daily flights, serving Basel, Geneva and Zurich from London City and Manchester, and Zurich from London Heathrow, Birmingham and Dublin. For flights from the UK and Ireland SWISS offers two classes, Economy and Swiss Business, and the flexibility to book a different class in each direction. From its Zurich hub and from Basel and Geneva international airports, SWISS�s 73-aircraft fleet serves 90 destinations in 42 countries around the world. As part of the Lufthansa Group and as a member of the global Star Alliance, SWISS remains true to its mission of providing quality air services that link Switzerland with Europe and the world. All SWISS flights offer value for money, SWISS�s quality in-flight service, including free food and drink, and Miles and More frequent flyer mileage-earning opportunities. For further press information please contact: Richard Rigby / Jenni Watson / Lalla Dutt bgb communications Tel: 020 7902 2990 email: rrigby@bgb.co.uk