Starwood Hotels & Resorts today announced the launch of �You Choose� Promotion where meeting planners get to choose 3 rewards out of 10 based on their meeting needs when they book meetings in any of the participating 150 Starwood�s hotels and resorts across Asia Pacific between now and end of February 2010 for stays until end of July 2010. Plus, meeting planners will receive an extra bonus when they book their meetings before 31 December 2009. Meeting planners can find more details on this promotion as well as a list of destinations and hotels at www.starwoodmeetings.com/youchoose.

�This is a great opportunity for meeting planners to enjoy savings and earn some extra rewards. Following the success we enjoyed when we launched SPG� You Choose promotion in 2008, a similar offer for Starwood Preferred Guest (SPG) � Starwood�s award-winning loyalty program, we developed a similar promotion for our meeting planners. Many of them are our SPG members too and they have also feedback to us about their preferences.� Said Alison Taylor, Vice President Sales for Starwood Asia Pacific. ��You Choose� promotion helps to stretch the meeting dollars, and at the same time reward them for their continued support to Starwood Hotels and Resorts,� added Taylor.

The rewards* include: 1. Double complimentary rooms allocation 2. Double complimentary room upgrade allocation 3. Complimentary suite upgrades 4. Free internet access in guest rooms 5. Free internet access in meeting rooms 6. A 10% saving on the meeting package 7. Free welcome reception 8. Menu upgrades 9. Double Starwood Preferred Planner points 10. A complimentary room prize voucher

Meeting planners get to choose an additional reward for bookings before 31 December 2009.

In addition, for every 25 room nights booked, meeting planners enjoy 2500 Starpoints� at time of booking. In the event that the meeting group size is reduced not less than 3 weeks prior to the arrival date, meeting planners can reduce the room block up to 25% without penalty.

�You Choose� promotion is available in many popular travel and meetings destinations including China, Japan, Southeast Asia, South Asia, Australia, New Zealand and Fiji. Participating brands include aloft, Westin, Sheraton, St. Regis, The Luxury Collection, Four Points by Sheraton, W and Le M�ridien.

* Terms and conditions apply. Please visit www.starwoodmeetings.com/youchoose for the full terms and conditions.

www.starwoodmeetings.com is one of the most robust meetings-related websites in the industry. Featuring a variety of attractive offers, rewards and recognition, and comprehensive search options, it is an easy-to-use, one-stop resource for organising events of any scale. An industry-first MICE widget, which sits on the desktop of event organisers, provides organisers with the most relevant information on promotions, meetings packages and updates within the shortest time.

Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 982 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis�, The Luxury Collection�, W�, Westin�, Le M�ridien�, Sheraton�, Four Points� by Sheraton, and the recently launched Aloft�, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other factors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements are made. Further results, performance and achievements may be affected by general economic conditions, including the duration and severity of any global or regional economic downturns, the availability of financing alternatives at acceptable terms, the impact of war and terrorist activity, business and financing conditions, foreign exchange fluctuations, cyclicality of the real estate (including residential) and the hotel and vacation ownership businesses, operating risks associated with the hotel, vacation ownership and residential businesses. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Further, there can be no assurance that agreements will be entered into for the hotels in the Company�s pipeline and, if entered into, the timing of any agreement and the opening of the related hotel. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.