13 Sep 2016
Starts at 60, Australia's largest mature media website and social brand has launched an interactive travel website, Travelat60.com. The website brings media, travel reviews, interactive bucket lists, destination guides, deals along with a booking engine to a demographic of active, online savvy travellers.
Travel at 60 launched overnight to the Starts at 60 community of over a million unique visitors per month (GA), verified by Nielsen at more than 270,000 Australian UBs/month in the latest digital ratings.
The Travel at 60 website will use the strength of community and a selection of partnerships to build great travel experiences and sell them directly to over-60s through their Travel at 60 VIP Deals Club as well as presenting prominent media and content opportunities in the advertising marketplace.
The site contains the following components:
The Bucket lists. An interactive tool to “put any destination on your bucket list” by clicking the + sign on the top of each item. Find deals by bucket list in three powerful categories: Luxury; Experience and Value in each bucket list.
Destination Guides. Users can search for the place they want to go and read a guidebook written by over-60s travellers.
Reviews section. A place where over-60s can submit reviews and tips on either hotels or locations, anywhere in the world.
Online booking tools. A search and book capability that brings together a number of the world's best travel booking engines into one place that users can book through easily. The site launches with Hotels booking, and will have comprehensive cruise, car and flights over coming weeks.
Deals. Travel at 60 are working with some of Australia's best travel wholesalers and operators with the buying power enlisted through being a part of a large group of over 60s with travel aspirations. The team and their supporters are creating travel deals for over-60s that are 'out of the ordinary' and 'packed with awesome experiences'.
About Starts at 60
Starts at 60 is Australia's largest digital media platform for the older generations and the most read mature media site or publication in Australia and New Zealand. We are the #1 Seniors Influencers in Australia [Branddata] and one of the most engaged social media brands in Australia enjoying 3.6 million pageviews per month and over a million unique visitors to our web site startsat60.com that treats 60 year olds like the youthful energetic community they are. The three year old business has grown rapidly to become a team of 23 people serving media 7 days per week alongside, travel content deals and an enormous sense of community to over 60s and has enjoyed a recent Series A investment from Seven West Media.
For more information please contact
Rebecca Wilson
CEO
Starts at 60
0408006176
