Six Continents Hotels has announced its Priority Business program that offers a guaranteed minimum 30% saving on published rates to corporate travellers � a first for the Asia-Pacific region.

Priority Business is available at all Inter-Continental, Crowne Plaza, Holiday Inn, Parkroyal and Centra hotels and resorts in the region. The program also offers free membership to Priority Club Worldwide � the world�s most global hotel loyalty program. Guests of Inter-Continental, Crowne Plaza and Holiday Inn hotels and resorts can accumulate loyalty points that never expire and can be readily redeemed for hotel stays, airline miles or retail gift certificates.

Companies can receive the benefits of Priority Business even if they don�t travel frequently, and those who do travel more often will receive additional benefits under the program.

�By providing a guaranteed minimum rate, streamlining the booking process and allowing guests to accumulate loyalty points, Priority Business meets the needs of the corporate market. We are confident this program will establish Six Continents Hotels as the leader in this market segment,� said Six Continents Hotels� Chief Operating Officer for Australia, New Zealand and the South Pacific, Phil Lee.

The Priority Business program offers immediate free sign-up and both on-line and telephone booking options. Additional benefits include express check-in, extended check-out, free weekday newspapers, special offers on leisure facilities and free nights for frequent travellers under the Priority Club Worldwide loyalty program.

To participate in the Priority Business Program, call the Australian Priority Club service centre on 1300 363 300 or 0800 801 111 in New Zealand.

ENDS MEDIA INFORMATION Luke Starr or Jane Morey, Prue MacSween & Associates (+61 2) 9327 4333