SilverNeedle® Hospitality introduces B-Stay, a new Corporate Programme for Small & Medium Enterprises (SMEs)

SilverNeedle® Hospitality is excited to introduce B-Stay, a new corporate programme that has been designed to meet the needs of small and medium businesses, and encourage in-house travel bookers to make reservations on www.b-stay.com.  B-Stay will, for the first time, give SMEs access to a 5% discount on SilverNeedle® Daily Rate and additional business benefits at SilverNeedle® Collection, Chifley, Country Comfort, Australis and Sundowner Hotels across the Asia-Pacific region.

B-Stay's launch coincides with the release of new research from SilverNeedle® Hospitality's Regional Business Travel Survey, which reveals that almost 70% of SMEs book their accommodation directly with the hotels, as opposed to using a travel agent or third-party travel website.  The survey also found that almost 30% of SMEs, travelling every month or more, tend to stay an average of two to three nights per trip. 

The introduction of B-Stay is seen as an important step in giving recognition to this growing sector through attractive rewards and exclusive travel benefits. B-Stay members will automatically receive a B-Free Voucher that can be used for two free hotel nights for every 30 nights booked through the B-Stay website. Additional vouchers for a range of other exciting rewards will soon be introduced and are transferable within the company.

Andrew Turner, Executive Vice President, Hotel Operations, at SilverNeedle® Hospitality says, "We want to show our appreciation to the SME market, an important and rapidly-growing segment for SilverNeedle® Hospitality, by offering them a range of quality business travel accommodation at the best value. As business travel plans often change, we want our SME clients to have the full flexibility they need. With B-Stay, not only can they book hotels directly on-the-go with their mobile devices, they can also amend their bookings without penalty."   

The B-Stay website has adopted the latest responsive design technology to address the shift in our clients' preference to book whilst on the move through their mobile phones and tablets.  It also includes special offers, membership updates and a reporting function that allows B-Stay members to access full reports on their stays and travel expenditures. 

With rates bookable anywhere, anytime and with no joining fee, SMEs can now enjoy their stay at participating SilverNeedle® Hotels knowing they have access to the best room rates, exclusive business travel benefits and unbeatable rewards.

For more information, please visit: www.b-stay.com

For further information please contact:

Horizon Communication Group

Kim Viney or Jenny Kyte
kim@horizoncg.com.au   / jenny@horizoncg.com.au

(02) 8572 5600

About SilverNeedle® Hospitality:

SilverNeedle® Hospitality is an innovative integrated hospitality investment, development and management company, with a focus on mid to upscale hotels and resorts that are intelligently designed and operated for the professional and leisure needs of the business traveller. SilverNeedle® Hospitality currently operates over 4,000 keys in the Asia-Pacific region. Headquartered in Singapore, SilverNeedle® Hospitality has regional offices in Bangkok, Sydney and Bangalore.  SilverNeedle® Hospitality was founded by The Nadathur Group, an investment firm owned by Nadathur S. Raghavan, co-founder of NASDAQ-listed Infosys Technologies.

For more information, please visit: www.snhgroup.com