Mountago.com is a people powered, global guide to the best places to ski and snowboard. And people power has prompted the site into a fresh new look boasting reviews for more than 250 mountain resorts worldwide in less than a year.

The popularity of the site is set to make Mountago burst onto the list of 'must-haves' for the upcoming ski season as even more skiers and boarders file reviews to help other snowsports fans to make the most of their time in the mountains.

The new-look site - launched this week - is soon to be followed by an App.

At the heart of the site is an original way to plan ski trips using recommendations from skiers and boarders. 

Snowsports fans of all experience and ability can create their own profile, share their stories, experiences and photos - and highlight the resorts and places they've enjoyed, so others can enjoy them too.

Since the launch of the beta site in December 2012, Mountago has been working with their enthusiastic founder members as they created and exchanged their experiences to bring some significant improvements to the new site. These include:

• an intuitive resort finder
• enhanced member profiles to show off photos and personal resort maps
• detailed resort information to complement member reviews covering accommodation, ski school, ski hire, bars and restaurants and other off the slope amenities 

Together they give a more complete view of a resort so users can get a better insight to what's important to them.

Businesses can get closer to potential customers by building their own profile for free. This enables them to illustrate more of a personal touch and offer something unique in response to feedback, so they can show how they serve customers better.

Mountago has created a foundation for a global community of users and contributors that harnesses word of mouth recommendation to make planning a trip to the slopes simpler and more collaborative. 

Whether you're new to the slopes, a busy parent planning a family trip, a larger group with an array of different needs or experienced skiers who have a definite idea of what and when, but not sure where.

Members' stories and opinions express personal and relevant information to make ski trips better for everyone.

Founder and CEO, Chris Purcell said: "Mountago is transparent in that we don't edit or filter our members' content. Search results are shown in descending order of customer rating, with the user needs at the heart of any search within the site.

"The site allows skiers to spend more time doing what they want to do in the mountains, rather than searching for it when they get there - whether it's finding the perfect holiday destination, identifying the right ski school or grabbing a drink after a long day. 

"Mountago offers a whole view of the resort, powered by people just like you, so that you can make the most of the mountain."

-Ends-

Sue Freeman
Tel: 07821 468254
Email: sue.f@skiwrite.co.uk