Peru has been recognised as the Most Desirable Country for Adventure in the Wanderlust 2026 Reader Travel Awards, which were held at the historic Old Royal Naval College in Greenwich on the 4th of November, a testament to the country's enticing adventure travel offering.

From the coast to the Andes and onto the Amazon, Peru's diverse destinations offer UK travellers a variety of adventures. On the northern coast, surf enthusiasts can find internationally renowned waves; in Áncash, the Cordillera Blanca offers trekking routes through mountains and snow-capped peaks; in Amazonas, travellers can combine hikes, forest exploration and visits to spectacular natural landscapes such as Gocta Waterfall; while in Ica, visitors can explore the dunes surrounding the Huacachina oasis by 4x4 vehicles.

George Kipouros, Wanderlust's Editor-in-Chief, commented:  

"Peru's Gold for adventure will surprise no one who has stood on one of its high Andean passes. Our readers are leaving the classic Inca Trail to the crowds and trekking instead over the Salkantay pass, or circling the glacier-hung peaks of Ausangate, where herders still graze their alpacas above 4,000 metres. Others head north to the Cordillera Blanca, the highest tropical mountain range on Earth, while others fly south-east to the rainforest of Tambopata to paddle rivers where macaws and giant otters keep them company. Peru rewards effort with a rare sense of discovery, and it sends travellers home already planning their return."

This recognition also reflects the international promotional efforts led by PROMPERÚ.

As part of these efforts, PROMPERÚ is also promoting specialized sporting events that showcase the country's natural landscapes and their potential for active tourism. These include competitions such as the Ultra-Trail Cordillera Blanca, Machu Picchu Epic and Adidas Andes Race, which attract athletes and enthusiasts while bringing Peruvian destinations to the attention of international audiences.

In addition, Peru Outdoor Expo, a business-to-business event specializing in adventure and nature tourism, organized by PROMPERÚ, strengthens connections between Peruvian companies and international tour operators. Its program includes business networking opportunities and familiarization trips for media representatives and tourism industry professionals, with the aim of showcasing destinations and tourism products beyond the traditional circuits. This year, its second edition took place in the Amazonas region.

Planning trips to Peru has never been easier following the launch of an AI trip planning assistant on peru.travel. The first South American country to incorporate AI into its website, the tool highlights lesser-known destinations, new routes and authentic experiences, promoting a more balanced distribution of visitors and creating greater opportunities for exploring regions across the country.

For further destination information and to plan your trip, visit www.peru.travel

-ENDS-

For more press information, please contact Barry Johnston barry@goshpr.co.uk, Naomi Man naomi@goshpr.co.uk or promperu@goshpr.co.uk

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