- 60+ new and unique adventure weekend packages
- Proving popular with time-poor, experience-hungry professionals
- Experiences include; Kayaking and Wild-Camping Norwegian fjords, Packrafting Finnish forests and Climbing Mt. Toubkal
- All trips are carefully optimised to require minimum to no time off work
- Typically complex trips are now as easy to book as a hotel room
- Travel startup has raised $1m to build a global platform, backed by Seedcamp, LCIF alongside Europe's leading tech and travel investors and entrepreneurs.
- Trial of the series received all 5-star reviews and won a travel industry award

Multi-award winning travel startup Much Better Adventures has kicked off 2017 with a bang with the launch of its series of Epic Weekends, a collection of over 60 mini active breaks designed for time-poor, experience-hungry professionals.

The new series offers customers unique experiences in the likes of the Norwegian fjords and High Atlas Mountains, all led by local guides and experts to create an authentic experience - which can include food, guiding, accommodation and necessary equipment in one very easy online booking.

The Epic Weekends have all been optimised for customers to use the least amount of their annual leave for the maximum experience. The adventures are designed for solo travellers and private groups, and to be accessible in both price and level of activity.

On the launch of the new series, co-founder Sam Bruce says, “These are exactly the kind of once-in-a-lifetime experiences that sit on all our bucket lists but stay unticked because we either run out of leave or are put off by the usual prices and complexities. We've now done all the hard work to strip all that away.”

Bruce added, “We ran a small trial in 2016 and were overwhelmed by the response, with many customers enthusiastically lining up multiple trips for the year and requesting more. This is why we're now launching our full series, to help more people do more with their increasingly limited time off.”

Customer, Clare Bennett, who travelled to the Norwegian Fjords for a weekend of kayaking and wild-camping commented, “The whole concept of having everything arranged for you is what makes these trips great and shows just how much you can fit into a weekend!”.

All mini-breaks in the series are run by handpicked local guides and hosts, curated by Much Better Adventures.

To see all the new experiences in the series, visit muchbetteradventures.com.

ENDS

Notes to Editors:

About Epic Weekends: 

An series of active experiences that take place in Bosnia and Herzegovina, Bulgaria, Croatia, Finland, France, Greece, Italy, Kosovo, Montenegro, Morocco, Norway, Romania, Serbia, Slovakia, Slovenia and Sweden, with more on the way. 

Anyone with an appetite for a proper weekend escape can choose from a wide range of experiences, including:

Kayak and Wildcamp the Norwegian Fjords, in a weekend.

• Two days on sea and land in the stunning backdrop of the fjords. Sleep under the stars, access remote areas and eat by the campfire

• 0.5 days off work

• Price from £365pp

Aurora Camping and Dog Sledding in Norway, in a weekend.

• Drive a dog sled across the tundra and camp in a cozy Sami tent beneath Northern Lights

• 0 days off work

• Price from £255pp
  
  

Climb Morocco's Mt. Toubkal and Explore Marrakech, in a weekend.

• Climb the highest mountain in Morocco and explore the vibrant markets of Marrakech

• 2 days off work

• Price from £259pp

About Much Better Adventures:

Launched in 2012, Much Better Adventures is a multi-award winning platform designed to make it easy to book multi-day adventures with handpicked local hosts and guides.

Rated 5* on TrustPilot, the company has seen over 85,000 nights booked on the platform. In November 2016, the company won the award for Best Travel Experiences at the Travolution Awards.

The company hand-picks local travel hosts with the aim of making small businesses and local destinations the real beneficiaries of tourism. The company aims to help grow the active travel market which has seen growth of over 65 per cent a year, with 78 per cent of travellers 'wanting to try new experiences and activities' and 86 per cent 'wanting to book directly with locals'.

Co-founded by Alex Narracott, Sam Bruce and Guy Bowden, Much Better Adventures has raised $1 million from Seedcamp, the London Co-Investment Fund alongside some of Europe's leading tech and travel investors and entrepreneurs - including Simon Lambert (ex-Lastminute.com, Treatwell – formerly Wahanda), Fred Ahlberg (ex-Ebay and King), Brett Akker (founder of Lovespace, Streetcar, ex-Zipcar) and James Kent (ex-Google).

Much Better Adventures is a privately held company based in London and Brisbane.

Media pack: https://www.dropbox.com/sh/wufb4y52cidfau2/AABc6med6BaLbwUJN4li9g5La?dl=0

PR Contact:

Sam Bruce

Co-founder, Much Better Adventures

sam@muchbetteradventures.com

+44 (0)7961093040

+44 (0)2003331176

@muchbetteradven

References:

• Clare Bennet's 5* review of her Epic Weekends experience, 2016.

• “65% growth in the market”: Adventure Travel Trade Association (ATTA) Market Study, 2013

• “78% trying new experiences”:  Adventure Travel Trade Association (ATTA) Market Study, 2013

• “86% want to book with locals”: Skift Trend Reports, 'The Rise of the Experiential Traveller', 2014