Madame Tussauds London is celebrating Her Majesty Queen Elizabeth II's record breaking reign with a special new display this summer. Running from August 1 to September 30, Memories of Her Majesty will feature never before seen archive materials and photography of the many sittings The Queen has given the Madame Tussauds artistic team. Guests will also be able to see some of the beautiful Norman Hartnell and Ian Thomas dresses worn by previous figures of Her Majesty, plus a stunningly accurate recreation of the Coronation Crown - the attraction also wants the public to contribute their own memories.

“We wanted to do something special to mark Her Majesty becoming the longest reigning Monarch in British history and sharing some of Madame Tussauds' memories of a relationship going back 87 years, seemed the perfect way to do that,” explains Edward Fuller, General Manager at the world famous attraction. Edward continued: “We have such a wealth of materials charting that relationship and the creation of 23 wax figures of Queen Elizabeth from the age of two, right up to her current incarnation. But as well as making those materials public, we want the public to share their own memories. The Queen's figure has always been one of the most photographed in the entire attraction – these days it's selfies on mobile phones, but people have always been able to take their own shots. If anybody has a photograph of ANY of the Queen's figures featured here since 1928 we want to see them. Digital, Box Brownie or Polaroid – any type of image is welcome. We would love to see them, share them on our social media channels and potentially even use them in the display we are creating for the attraction.”

The centre-piece of the new display will be the stunningly life-like wax figure of Her Majesty created for her Diamond Jubilee in 2012. Replicating the official Jubilee portrait photograph released earlier that year, the figure is  dressed in a recreation of the white and silver lace dress covered in 53,000 Swarovski elements with blue silk sash adorned with The Queen's Garter Badge, topped off by a replica of the diamond and pearl George IV State Diadem.

Anyone who has a Madame Tussauds memory of Her Majesty should tweet their photography's to @MadameTussauds . The display opens on August 1 and will run until the end of September. 

-Ends- 

GETTING THERE

• Best prices online at www.madametussauds.com/london
• Prices start from £24.75 (adult), £21.60 (children) when booked online
• Ticket price include the Memories of Her Majesty Exhibition
• Nearest tube - Baker Street

For further information contact:

Tansy Ratcliffe-James or Amy Sadler at freerange communications on 020 7402 9966 or tansy@freerange.eu 

Notes to Editors

Prices to Madame Tussauds London start from £24.75 for adults and £21.60 for children (4-15 inclusive) when you pre-book at www.madametussauds.com/london 

Madame Tussauds London is located next to Baker Street tube station and open seven days a week - opening times vary, check the website for details before visiting, www.madametussauds.com/london

Madame Tussauds Studios London has been making wax figures for over 150 years. Each masterpiece takes four months, and a team of 20 dedicated artists, to create. Over 500 precise body measurements are referenced, real head hairs are inserted one by one, and countless layers of paints and tints are applied to build up skin tones - all to achieve the kind of astonishing realism that has kept Madame Tussauds world renowned for over two centuries.

Madame Tussauds has attractions in London, Hollywood, Las Vegas, New York, Orlando, San Francisco, Washington D.C., Amsterdam, Berlin, Vienna, Bangkok, Beijing, Hong Kong, Tokyo, Shanghai,  Singapore, Wuhan, Blackpool UK and Sydney, with interactive figures and experiences built around fame and celebrity. In London, guests can get up close and personal with more than 300 lifelike wax figures of today's biggest stars; take a time-travelling taxi ride through 400 years of amazing London history; enjoy the exclusive Marvel Super Heroes 4D movie experience; and new for 2015, come face-to-face with 16 of the biggest heroes and villains from the Star Wars universe in 11 scenes recreating some of the most iconic moments in film history.

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 109 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season). 

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort,  Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.