Little Steps Asia, the leading online resource for parents in Asia, announces the launch of  Video Content and a new YouTube Channel dedicated to professionally produced videos covering everything from education, activities and events, to travel and shopping.  

On May 17, 2017, Little Steps Asia officially launched its YouTube channel packed full of informative and inspirational ideas for parents in Hong Kong & Macau, Singapore, Kuala Lumpur, Jakarta and Bali. Working with many of their dedicated Little Steps partners to create engaging and focused video content, Little Steps has moved into a marketing medium that is increasingly popular with brands targeting families.   

“Working closely with the Little Steps Asia team has been seamless. They had a clear and united vision on how to project our image from the very beginning, which made the entire working progress and experience effortless. They were very understanding and patient when it came to making revisions to refine the overall presentation to our preference.”

- Jo Lui, Marketing Manager, Woodland Pre-Schools

Most recently Little Steps created videos for Woodland Pre-Schools Hong Kong, EtonHouse International Schools in Singapore and Hong Kong, Mindful Wing Chun Kung Fu Hong Kong, Four Seasons Hotel Hong Kong, FRITES Hong Kong, and Partytime Hong Kong. Each video was scripted, plotted and produced by the dedicated Little Steps Team in close collaboration with the marketing vision of the client's own team.

“Content marketing is the art of doing more with less and there is no question that video does this superbly” said Little Steps Asia Founder, Shea Stanley, “We have always innovated to help our partners speak to our audience in the most engaging and effective ways possible, our content marketing campaigns are hugely successful and drive a great deal of business to our partners sites so now we are taking that one step further.”  

Enjoyment of video ads increase purchase intent by 97% and brand association by up to 140%; it can also enhance the impact of content by up to 600% when compared to written information alone. Little Steps Asia speaks directly to thousands of information-hungry parents throughout the region, and, as well as using this video channel to help their approved partners reach this audience.

The Little Steps Asia team have also taken to the streets, tots-in-tow, and made their own series of 'Play' videos. The 'Play' series offers parents a visual review of activities, play areas and outings in their city and new videos are added regularly giving the YouTube channel constant activity and parents a reason to subscribe.

“The stats say it all: one-third of all online activity is spent watching videos and that number is rapidly increasing  - video consumption on mobile rises 100% year on year. Video works in driving engagement - it can convey a message, tone and personality in an instant. The team behind Little Steps Asia are creative and passionate about their partners which is the ideal combination for firms looking for new ways to speak to a dedicated audience.“

- Angela Cheung, Managing Director, APV (apv.asia)

Little Steps Asia plans to further promote this content through their website, within EDM's and through social media.  “We know that 92% of mobile video consumers share that content and we know our parents are mobile and highly engaged so we are excited to see the long term potential of this new medium for both our partners and our audience” concluded Shea Stanley.

About Little Steps Asia: Little Steps Asia has been a leading online resource for parents in Asia since 2011. Reaching over 1.2 million parents, the innovative site continues to grow.  The website has a local presence in 6 destinations; Hong Kong, Macau, Singapore, Jakarta, Kuala Lumpur and Bali and is well-known as the go-to for family travel information in Asia.  The extensive Little Steps network of editorial scouts are devoted to delivering the latest news, events and happenings from around the region.  

VIDEO CHANEL:  https://www.youtube.com/channel/UCD4WhWbkPxKd2EO5DRt7eGA

WEBSITE:  http://www.littlestepsasia.com

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