The Kenya Tourist Board (KTB), the Hon. Minister of Tourism and Wildlife, E.K. Maitha, and fifteen top safari tour operators will be completing a cross-country roadshow to showcase Kenya as a top safari tourism destination in key markets. The tourism delegation will stop in San Francisco on October 6 � 10, 2004 to present Kenya�s top attractions to travel agents and consumers in the Bay Area through travel agent training and participation in the renowned Adventures in Travel Expo being held October 8-10 at the San Mateo Expo Center.

San Francisco is one of the top U.S. source markets for travel to Kenya. After a nationwide tour, the delegation will finish it�s educational expedition in San Francisco, which will provide an estimated 22,000 Bay Area consumers to learn more about the quintessential safari experience in Magical Kenya by visiting the Kenya Tourist Board and the following operators at the Adventures in Travel Expo: African Quest Safaris, Ltd., Abercrombie & Kent Ltd., Chronicle Tours and Travel, Dallago Tours and Safaris Ltd., GoWay Travel, Heritage Hotels, Kenya Airways, Kenya Wildlife Service, Lake Nakuru Lodge, Liberty Africa Safaris Ltd., Micato Safaris, Nature Expeditions Africa Ltd., Serena Hotels, Silver Africa Tours & Safaris and Somak Safaris.

Visitors to the Adventures in Travel Expo and their families will have a unique opportunity to experience a special cultural event presented by the KTB at the San Mateo�s Expo Center�s Main on Saturday, October 9. At 2pm, the Narasha Cultural Centre dancers will be performing traditional Kenyan dances on the main stage. This group is from the Lake Naivasha area of Kenya, which borders Hells Gate National Park (featured in Paramount Picture�s� Tombraider II) and Enoosupikia area of Narok district.

The cultural group is run by local tribes people that promote their handicrafts, culture and establish self-help projects in order to improve the living standards of their local community especially in educating their youth and women. They are members of the National Environment Management Authority of Kenya and work to conserve Kenya and Naivasha�s environment, habitat and culture. After this energetic dance performance, visitors will be able to join the Kenya Tourist Board for a 30 minute, multi-media presentation on traveling to Magical Kenya and highlighting some of the adventurous activities available to travelers.

The Adventures in Travel Expo is the highest rated, widely attended travel and adventure show in the world; and the Kenya Tourist Board is excited to join this great event. For more information on any of these top safari tour operators or on visiting Kenya, please contact the Kenya Tourist Board at 1.866.44.KENYA or at www.magicalkenya.com.

Agents Can Learn About Kenya Too! The Kenya Tourist Board will also be taking several opportunities to meet with travel agents and educate them on Kenya as a tourist destination, and how to sell this vacation to travelers looking for a luxurious yet adventurous travel experience! Travel Agents are invited to the San Mateo Marriott on Thursday, October 7th from 8.00am � 11.00am for a free, educational breakfast seminar for a chance to learn more about Kenya and network with the safari tour operators on hand. To register, contact the Kenya Tourist Board at 1.866.44.KENYA or at www.magicalkenya.com. Additionally, travel agents are invited to the Kenya booth (#155) at the Adventures in Travel Expo on the dedicated trade day, Friday, October 8th, at 4.00pm for a Kenya �Sundowner� reception, where the traditional Kenyan drink, Dawa, will be served.

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Media Contact: Sarah Fazendin +1 763-212-4247 sarah@magicalkenya.com