Singapore, 6 April 2011 – ibis Singapore Novena, the latest addition to Accor – an international hotel group – welcomed its first guest at 11.00 am on 2 April. The hotel is the second ibis hotel in Singapore and has been ardently welcomed in the market with corporate and individual bookings for both mid and long-term stays.

 

“The Singapore Tourism Board expects 12 to 13 million visitors to arrive in Singapore in 20111 resulting in a strong demand for centrally located, quality yet affordable accommodations. ibis Singapore Novena, is ideally positioned to meet this demand and as evidenced through our current bookings; we expect the hotel to become a favourite among visitors from neighbouring countries such as Malaysia, Philippines and Indonesia as well of course as longer haul markets,” said Ms. Shamila Rolfe, General Manager, ibis Singapore Novena.

 

ibis Singapore Novena sports 241 modern rooms equipped with a 32-inch LCD TV, complimentary broadband and Wi-Fi Internet access, in-room safe and a large bay window. It also operates an in-house laundrette and a well equipped fitness centre.

 

Foodies may also sample pork and lard free Asian and Western delicacies at the Oopen Pasta & Grill Restaurant.

 

1 STB expects 12-13m visitor arrivals in 2011, The Business Times, 23 March 2011

2 Offer is valid from 4 April to 31 May 2011

 

 

 

 

 

 

 

“The opening of the second ibis hotel in Singapore marks another important milestone for the ibis brand in this part of the world. It demonstrates our commitment to further strengthen our position as a leading player in the economy hotel sector in Singapore and throughout South East Asia,” said Michael Issenberg, Chairman and Chief Operating Officer, Accor Asia Pacific.

 

An Affordable International Experience

“Three-star hotels in the market vary in terms of standards and quality. The new ibis Novena is part of the ibis family – the worldwide economy hotel brand of the Accor group. Guests are assured of consistent quality accommodations and services and will easily be able to locate the hotel on the many distribution systems that Accor plugs into,” Ms. Shamila added.

 

Located within mere minutes from the Central Business District and two MRT train stops to the famous Orchard Road shopping belt, ibis Singapore Novena is also within walking distance to Novena MRT train station and world class medical facilities such as Novena Medical Centre. The hotel is an ideal choice for business executives, medical tourists and holiday makers alike.

The hotel, owned by Cockpit International is currently in its soft launch phase with all 241 rooms opened for booking.

 

Special offer – Make a reservation before April 30, 2011 and stay anytime through until December 30, 2011 and obtain a special room only rate of  S$128.00++ room only.

 

Other Fans of ibis join in the Celebration

In conjunction with the soft launch and as part of the “Celebrate the New ibis Singapore” campaign that ran in February 2011, six lucky winners and their friends – a total of 30 guests – have been selected to

spend three days and two nights at the brand new ibis Singapore Novena. The celebration continued on into the night as the 30 guests hopped-on ibis’ double decker bus and partied non-stop for three hours.

 

-The End –

 

 

 

 

 

ibis Singapore Novena, the newest three-star international brand hotel offers a value-for-money proposition  with 32-inch LCD TVs in all its 241 rooms, free Wi-Fi, free parking, in-house gym and a OOPEN concept restaurant serving a variety of signature (pork and lard free) Western and Asian food. Ibis Singapore Novena is ideally located less than 1km from the Novena MRT train station, shopping malls, medical centres and hospitals in Novena. The hotel is minutes away from the business and shopping district and only 2 MRT train stops to Orchard Shopping Belt. Please visit www.ibishotel.com/7451 for more information.    

ibis, the worldwide economy hotel brand of the Accor group, offers consistent quality accommodation and services in all its hotels. For the best local value: a well-designed and fully-equipped en-suite bedroom, hotel services available 24/7 and a wide choice of on-site food and beverage options. The quality of the ibis standard has been recognised by the International Organisation for Standardisation certification ISO 9001 since 1997. ibis is also the world’s first hotel chain to demonstrate its environmental commitment through securing the ISO 14001 certification, which has already been awarded to nearly one third of its hotels.

Established in 1974, ibis is the European leader and one of the first economy hotel chains in the world, with more than 97,000 rooms and 831 hotels in 42 countries. For additional information, please visit www.ibishotel.com

About Accor

Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,100 hotels and close to 500,000 rooms.

Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Grand Mercure, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6 in 42 countries , Thalassa sea & spa, and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Accor Group offers to its clienteles and partners nearly 45 years of experience and expertise.

PRESS CONTACT

ibishotel.com/press

Teng Hwee San

Hill & Knowlton (SEA) Pte Ltd

Senior Account Manager

Contact: +65 6390 3349

Mobile: +65 9129 9412

E-mail: hweesan.teng@hillandknolwton.com.sg

 

Yashidha Sevakumar

Hill & Knowlton (SEA) Pte Ltd

Senior Account Executive

Contact: +65 6390 3330

Mobile: +65 8399 4357

E-mail: yashidha.sevakumar@hillandknowlton.com.sg