Hospitality Sales and Marketing Managers in Asia Pacific will have a unique opportunity to learn more about revenue generation and other important industry trends at the ASIA CONNECT conference series, happening October 5th in Singapore and October 10th in Macau. These events follow the inaugural ASIA CONNECT conference in Shanghai, China in June.

A special focus segment on �New Media & Travel 2.0 and Revenue Optimization Strategies� which considers F & B, Banqueting, and Function Room Rentals to optimize the asset and improve yields will be presented by Victoria Edwards, Vice President � Strategic Development and Bonnie Buckhiester, Founder & Principal Consultant of Buckhiester Management, who are based in the United States and are specially flying in for the Singapore and Macau events.

In Singapore, ASIA CONNECT will be held at the M Hotel in the heart of the central business district. The programme incorporates speakers from the Cornell Nanyang Technological University School of Hospitality, Mobil Travel Guide, LRA Worldwide and travel writer Yeoh Siew Hoon.

A key session linking HR and Marketing will emphasize on the importance of �Employee Engagement� as well as issues of why people leave an organization and how �Branding� is being used to attract the best talent to the companies of choice.

Special guests include Mr. Robert A. Gilbert, CHME, CHA, President and CEO of the Hospitality Sales & Marketing Association International (HSMAI), who will speak on �Addressing the Top Challenges & Issues Affecting Our World and Sales & Marketing Professionals', as well as members of HSMAI�s global board of directors who have chosen to gather in Singapore for their annual global board meeting. This will be the first global meeting for HSMAI held in the Asia Pacific region.

For the first time in Macau, ASIA CONNECT will be staged at The Venetian Macao Resort Hotel. The Macau programme will feature a key session moderated by Lucas Peng, Managing Director of IFH Asia Ltd, who will address the challenging issue of the �War for Talent', and lead a panel discussion. Another unique feature of the Macau programme is a session �In Conversation� with Eric Bello, Vice President of Sales for the Las Vegas Sands Corporation.

Member fees are US$ 200 and Non Members are US$275 per person. Group discounts of 2 or more people apply. For more information about the programme and to register, visit http://www.hsmaiasia.org or contact HSMAI Asia Pacific�s secretariat. Members of the media may register free of charge.

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About HSMAI:

Founded in 1927, The Hospitality Sales & Marketing Association International 'HSMAI' is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.

Today with over 7000 members from 35 countries and 60 chapters worldwide and the establishment of the HSMAI Asia Pacific Regional Chapter (www.hsmaiasia.com ), HSMAI now offers members and global partners a unique opportunity to Connect, Learn and Network with other hospitality professionals from around the region and the world.

For more information on HSMAI, please visit: www.hsmai.org

Media Contact:

Illka Gobius Verve MPR Pte Ltd Tel 6728 3820 Fax 6728 63863 Email: illka@verve.com.sg

HSMAI contact: Christine Toguchi Managing Director HSMAI Asia Pacific Tel: +65 6278 2401 Email: ctoguchi@hsmai.org