Hospitality PR Firms Launches Complimentary AI Search Visibility Audits

Audit helps brands understand how they appear, or fail to appear, in ChatGPT, Gemini, Perplexity, and other AI-generated search results

JACKSONVILLE, Fla. (May 27, 2026)—As business and leisure travelers, meeting planners, and brides and grooms increasingly rely on AI platforms like ChatGPT, Gemini, Claude, and Perplexity to make purchasing decisions, hospitality public relations firm Point Taken Communications has launched a Complimentary AI Search Visibility Audit designed to help hotels, destination marketing organizations (DMOs), convention and visitors bureaus (CVBs), destination management companies (DMCs), and other hospitality brands.

The audit evaluates how brands appear in AI-generated recommendations and identifies opportunities to improve visibility in emerging AI-driven search environments.

“AI is changing how customers discover hotels, venues, restaurants, destinations, and experiences,” said Michelle Guglielmo Gilliam, president of Point Taken Communications. “When someone asks AI platforms where to stay, host a meeting, or get married, they receive only a handful of recommendations. If your brand isn't included, you're losing business before customers even reach your website.”

The launch comes as marketers adapt to Generative Engine Optimization (GEO) and AI Search Visibility strategies that help brands appear in AI-generated answers rather than relying solely on traditional Google rankings. AI-generated search results prioritize trusted citations, media coverage, thought leadership, structured content, and consistent information about your organization across the internet, rather than conventional SEO/keyword tactics.

Point Taken's Complimentary AI Search Visibility Audit includes:

• Analysis of how a brand appears in AI-generated recommendations
• Visibility benchmarking against key competitors
• Strategic recommendations to improve AI visibility and trust signals
• Senior strategist-led consultation via Zoom or phone

The audit is designed for:

• Hotels and resorts
• Destination management companies 
• Hospitality management companies
• Restaurants and lifestyle brands
• Tourism organizations

“Most brands are still focused solely on traditional SEO,” Gilliam added. “But AI doesn't simply rank websites. It chooses which brands to recommend. This requires a different strategy to appear in AI search results.”

Point Taken Communications specializes in hospitality, lifestyle, and health & wellness PR and marketing campaigns focused on measurable business outcomes, including bookings, revenue growth, qualified leads, and brand visibility.

To schedule an audit, visit: pointtakenpr.com/ai-search-visibility-generative-engine-optimization/.

About Point Taken Communications

Point Taken Communications is a boutique public relations (PR) and marketing firm serving hospitality, lifestyle, and health & wellness brands nationwide. Headquartered in Jacksonville, Florida, we craft campaigns that spark growth and inspire audiences to take action. Our senior-level team brings decades of experience in innovative and creative public relations and marketing strategies, ensuring every client achieves maximum return on investment and long-term success. Point Taken partners with each client as if they were our only account, using tailored strategies to generate prospects, convert leads, and grow loyal customers.

Media Contact:

Michelle Guglielmo Gilliam
President | Point Taken Communications | 904.485.6597 | mgilliam@pointtakenpr.com
pointtakenpr.com