09 Sep 2005
Hilton International, the world's best known hotel brand, today announced a long-term corporate partnership with Team McLaren Mercedes to commence at the 2005 Belgian Grand Prix, round 15 of the 2005 Formula One World Championship.
Today, at the legendary Spa Francorchamps circuit Team McLaren Mercedes will display the iconic Hilton International hotel logo for the first time. The logo will appear on the lower rear wing end plate of its two MP4-20 racing cars driven by two of the world's leading F1 drivers Kimi Raikkonen and Juan Pablo Montoya.
Hilton International's partnership with Team McLaren Mercedes in the Formula One World Championship supports its international growth strategy to increase the number of hotels in new and existing markets and to position the company firmly among the new generation of young and affluent international travellers.
Commenting, Ian Carter, Chief Executive of Hilton International said; "Formula One offers a global stage of unrivalled prominence with live broadcasts to hundreds of millions fans worldwide in 200 countries. We believe that Team McLaren Mercedes, an acknowledged world leader in its field, is the ideal partner to support our growth strategy and keep our brand image fresh and appealing. The corporate partnership is also an opportunity for us to build commercial alliances and to offer our customers new products and packages."
Ron Dennis, Team Principal of Team McLaren Mercedes and CEO and Chairman of the McLaren Group comments; "We are delighted to welcome Hilton International to our team of longstanding valued corporate partners and we look forward to driving both business success and Team McLaren Mercedes success in the Formula One World Championships together."
As part of this partnership, Hilton International has launched 'Hilton Racing', a complimentary membership club providing customers with a range of benefits. These include a Hilton racing membership card; exclusive discounts off select resort holidays and short breaks; ability to purchase limited edition merchandise; access to select 'Hilton Racing Breaks' and access to select 'Hilton Racing Events'. Customers can become a Hilton Racing member now by visiting www.hilton.com/racing and completing the registration form.
Notes to Editors
High resolution Hilton images are available for the media to download free of charge on www.vismedia-online.com
About Hilton Racing Hilton Racing is a complimentary club for customers to join by visiting www.hilton.com/racing. Member benefits are subject to terms and conditions and include: o Limited edition Hilton Racing membership card o Exclusive discounts on selected luxury resort holidays and short breaks throughout the year o Selected discounts on food and beverage at participating hotels during a Grand Prix weekend and at Hilton Racing Events o Ability to purchase Hilton International and Team McLaren Mercedes limited edition merchandise o Entry into Prize Draws o Ability to purchase select Hilton Racing Break packages o Opportunity to attend select Hilton Racing Events at participating hotels o Monthly newsletter
About The McLaren Group The McLaren Group is at the forefront of UK engineering and technology. Based in Woking, the Group comprises a collection of hi-tech companies that maximise the benefits of McLaren's global reputation. McLaren Racing, the company behind Team McLaren Mercedes, was formed in 1980 with the merger of Team McLaren and Project Four, the racing firm owned by Ron Dennis, current Team Principal of Team McLaren Mercedes and CEO and Chairman of the McLaren Group. For further information visit www.mclaren.com
About Hilton International Hilton International (HI), an operating division of the UK based Hilton Group plc, owns the rights to the Hilton brand name throughout the world, with the exception of the USA, where the Hilton brand is owned and managed by Hilton Hotels Corporation (HHC). Hilton International operates 403 hotels, with some 261 branded Hilton and 142 under the mid-market Scandic brand. Under a joint venture agreement, Hilton International and the North American based Hilton Hotels Corporation (HHC) share responsibility for the Conrad brand, which includes 17 hotels in 12 countries. A global marketing alliance between Hilton International and Hilton Hotels Corporation extends the number of hotels operated by both companies worldwide to over 2,700 - over 500 of which are branded Hilton. Hilton International employs over 71,000 staff in 80 countries. Committed to doing business in a responsible way, Hilton International's aim is to bring a positive benefit to the societies in which it operates through high quality services, economic growth, environmental protection, community involvement and employment. Visit www.hiltongroup.com
For further media information contact:
Hilton Group Alex Pagett, Director, Corporate Communications Tel: +44 (0) 20 7856 8107 Email: alex.pagett@hilton.com Visit: www.hiltongroup.com Hilton Racing Media Centre Beth Wheeler, Hilton Racing PR Tel: +44 (0) 20 7856 8519 Email: beth.wheeler@hilton.com Online Media Centre: www.hilton.com/racing
Team McLaren Mercedes Ellen Kolby, Head of Media Communications Tel: +44 (0) 1483 261 900 Email: ellen.kolby@mclaren.com Visit: www.mclaren.com