To herald the arrival of 2006, First Choice has launched its all-new Biggest Ever Sale, featuring sizzling savings on over 300 holidays to more than 50 summer destinations. The offer includes a large selection of the company�s worldwide properties and destinations available at unbeatable prices* from just �109 per person.

FIRST CHOICE HOLIDAYS Whether customers want to stay as a family at an exclusive Holiday Village, wish to take a romantic holiday to the Bahamas travelling on First Choice Airways � setting the standard in long-haul flights � or take a fortnight break with friends in a beautiful Villa, there truly is something for everyone at a price that�s right.

First Choice Biggest Ever Sale Holiday highlights include:

� Low prices - from �109 Based on six adults sharing a two bedroom apartment at the Habitat Apartments in Majorca for 7 nights self catering, departing on Monday May 1 2006 from London Gatwick. The price incorporates a discount available exclusively on line via www.firstchoice.co.uk. � Biggest Saving - �538 per booking for the Caribbean Based on 2 adults sharing a deluxe room on an all-inclusive basis at the Royal Bahamian Spa Resort & Offshore Island in the Bahamas, for 14 nights departing 27 August 2006 from Manchester on First Choice Airways. � Holiday Villages - From only �829 self catering or �1223 all inclusive Based on 2 adults and 2 children sharing a one bedroom apartment at the Holiday Village Costa del Sol on a self-catering board basis for 7 nights departing 6 May 2006 from London Gatwick, or All Inclusive departing 27 October 2006 from London Gatwick, based on 6 adults sharing the 3 bedroom Villa Nena, anzarote, departing 4 May 2006 for 14 nights from Luton. � All Inclusive holidays from �21 per person per night Based on two adults sharing a twin room for 14 nights at the Elenite Village, Bulgaria, departing 18 May 2006 from London Gatwick. � Thousands of free child places

� 2 week villa holidays from �299 per adult Based on 6 adults sharing the 3 bedroom Villa Nena, Lanzarote, departing 4 May 2006 for 14 nights from Luton. � Caribbean from �535 self catering Based on three adults sharing a studio at the Butterfly Beach, Barbados, for 14 nights departing 9 June 2006 from Manchester. � Half price Star Class Premier upgrades on selected longhaul flights for Children � �50 per booking off all Premium Seats � Florida from �588 Based on two adults sharing a twin room on a room only board basis at the Quality Inn Maingate West, Kissimmee, for 14 nights departing 2 September 2006 from Manchester.

FIRST CHOICE RETAIL OUTLETS Visitors to First Choice Travel Shops and First Choice Holiday Hypermarkets may also benefit from a variety of special offers, including: holiday discounts of up to �250 per booking; great value insurance featuring low cost policies offering extensive coverage (eg. European 10 night single trip cover from �20.00); low deposits on selected First Choice Group Holidays; Premium upgrades on selected long haul routes, allowing customers to enjoy even greater legroom, a delicious 4 course meal and complimentary drinks; 3 days free car hire - book seven days, and pay for just four days; $100 or �100 free with an exclusive offer with the American Express Travellers Cheque Card - load your card with $1000 or �1000 and get $100/�100 free; and thousands of �Kid�s Go Free� places.

*See in-store for further details, terms and conditions apply.

For further information on First Choice Holiday offers and options in the Biggest Ever Sale, and to find out more about long haul destinations and Swim Kids, customers are invited to pick up the Biggest Ever Sale Brochure from one of the First Choice Retail Outlets, click on line at www.firstchoice.co.uk or call 0870 850 4301.

*All First Choice Retail Outlets run a price guarantee where any written like-for-like quote from any high street ABTA travel agent will be matched.

First Choice Holidays & Flights Ltd is a subsidiary of First Choice Holidays PLC, one of Europe�s leading Leisure travel companies comprising mainstream and specialist tour operations, travel retail and aviation businesses. First Choice offers a wide range of holidays and charter flights across the world, with First Choice Airways, 2005 winner of the Travel Trade Gazette�s �Best Charter Airline� award, covering an ever expanding range of short, mid and long haul destinations. The Group employs over 14,000 people operating from 13 countries worldwide, and includes brands such as Unijet, Hayes and Jarvis, Exodus, Sunsail, and Sovereign. In 2005, over 5 million holidaymakers chose to travel with a First Choice Group company.