Artist Romero Britto leads the King Tut Pyramid Project Paint Party 23 Jul 2007
Come for the Sun � Stay for the Stars

Riverwalk Arts & Entertainment District

Fort Lauderdale, FL � International pop artist Romero Britto and The Museum of Art | Fort Lauderdale (MOAFL) are partners in The Pyramid Project, a worldwide event that uses the arts as a means to promote cultural understanding and increase tourism between Europe, Africa and the United States.

The Pyramid Project is part of the historic exhibition �Tutankhamun and the Golden Age of the Pharaohs, �which returns to London this November after more than 35 years. The Museum of Art | Fort Lauderdale, hosted the traveling exhibition for five months from December 2005 through April 2006, drawing more than 700,000 visitors to view the ancient artifacts from the royal tombs of Egypt's 18th Dynasty.

Tourism is the leading industry in Fort Lauderdale. The destination, once known best for sunshine and beaches, has recently become more widely recognized for its ability to draw �stars� such as Egypt�s �Boy King�. King Tut�s stay in Fort Lauderdale, as part of the �royal tour,� created more than$150 million dollars in economic impact to Fort Lauderdale, while generating over 100,000 regional hotel room nights. This firmly placed the destination on the world cultural tourism map.

During the 2006 run of the exhibition Tutankhamun and the Golden Age of Pharaohs, Marriott Hotels, as an exclusive hospitality partner of the exhibit, reaped more than $1 million in sales by offering bundled King Tut getaway packages at nine Broward County properties and catering all related events at the museum.

As part of the Pyramid Project, Fort Lauderdale once again shines in the international spotlight as 120 students, including 60 from the MOAFL Studio Arts Summer Camp program, had the opportunity to work alongside iconic artist Romero Britto. Through the Pyramid Project, Britto will lead students in the United States and across Europe, creating a 45 foot-high pyramid, with panels painted by children in Fort Lauderdale and Philadelphia, two of the destination cities where the exhibition appeared.

Britto�s Pyramid Project will then be on display at the O2 Arena in London. All students participating in the project will have their names inscribed on the pyramid steps, which organizers hope will become a permanent exhibition at Cairo�s new Children�s Museum, leaving a lasting historic impression.

�I am extremely honored to have been asked to be a partner in this incredible project,� said Britto. �Children from around the world will now have the opportunity to not only learn about the history of a remarkably sophisticated civilization, but also to leave their own artistic impression on our world�s history.� The specification of the pyramid sides and angles will match those of the Pyramids of Giza, the artist�s tribute to the original Ancient Wonder of the World. Once the Tutankhamun exhibition closes in London, organizers hope the Britto-inspired pyramid will then go on permanent display in Egypt. The pyramid will be constructed of InnoVida panels, a lightweight and flexible construction material that can withstand outdoor elements such as rain and temperature changes, ensuring the long lasting integrity of the pyramid design.

�We applaud this great initiative of Romero Britto to work with Fort Lauderdale school children and our summer camp students to create something of international and monumental scope,� said President and Executive Director, Irvin Lippman of the Museum of Art | Fort Lauderdale. �Certainly the spirit of King Tut lives on in our community and this project will be a memorable one for the 120 lucky students.�

An international �Paint Party� will take place in London on July 5, 2007, as part of the Pyramid Project celebration with children representing the United States, U.K., Belgium, France and Egypt will join Romero Britto for a day filled of painting and learning about Egyptian history and culture. Additionally, each school and their students will have their names inscribed on the base of the 45 ft pyramid, which will later travel to Egypt, where it will be installed at the Children�s Museum in Cairo. One lucky student from Florida was selected to represent the state in London at the Paint-Party event on July 5th. The day�s activities will also include a lesson on Modern Egypt, complimentary lunch, gift bags and photos. Accommodation in London is provided by the Canary Wharf Hilton.

As part of Fort Lauderdale�s Riverwalk Arts & Entertainment District, The Museum of Art | Fort Lauderdale is one of the region�s most popular attractions. The Studio Arts Summer Camp program at the Museum of Art | Fort Lauderdale is open to residents and visitors and is recommended for children ages six through seventeen.

Other fun summer activities for children and families in the Riverwalk Arts & Entertainment District include:

Broward Center for the Performing Arts: Thomas the Tank Engine Fort Lauderdale Historical Society: Wish You Were Here - Postcards from the Past Historic Stranahan House Museum: Storytelling Mornings For more information about these and other activities visit: www.stay4stars.com

ABOUT THE RIVERWALK ARTS & ENTERTAINMENT DISTRICT The Riverwalk Arts & Entertainment District in Downtown Fort Lauderdale is a destination marketing initiative of the region�s major cultural attractions. Connected to the lush-tree-lined New River by a 22-block waterfront linear park, the Riverwalk Arts & Entertainment District is Fort Lauderdale�s urban arts oasis. The Riverwalk Arts & Entertainment Consortium is a cultural partnership between the Performing Arts Center Authority, Museum of Art | Fort Lauderdale, Florida Grand Opera, Concert Association of Florida, Inc., Fort Lauderdale Historical Society and Stranahan House. It is supported by the Broward County Board of County Commissioners as recommended by the Broward Cultural Council and the Greater Fort Lauderdale Convention and Visitors Bureau.

ABOUT ROMERO BRITTO Artist Romero Britto, famed for his highly colorful, energetic paintings and his recent work on the U.S. Super Bowl pre-game show featuring Cirque Du Soleil, is a modern day �pop� culture icon from Brazil who has been embraced by the international community. His paintings and sculptures are currently featured on five continents in more than 100 hundred galleries worldwide and are part of some of the world�s most impressive private art collections. Never forgetting his humble beginnings, Britto has made giving back and lending a hand to those in need among his top priorities. As a result, the Britto Foundation was established in 2007 to allow him to lend his time, resources and talent to children and organizations all over the world, while continuing to spread joy and happiness through his works. Through the Foundation, his goal is to provide support to individuals and organizations who work to create, encourage, promote and preserve education and humanitarian-based initiatives which benefit children around the world.

ABOUT MUSEUM OF ART | FORT LAUDERDALE The Museum of Art I Fort Lauderdale, founded in 1958, is housed in a building designed by noted American architect Edward Larrabee Barnes and completed in 1986. In 2003, the Museum inaugurated its Studio Arts Program, offering courses in painting, drawing, design, and other disciplines taught by professional artists; classrooms are located in the Riverfront complex along the scenic New River in downtown Fort Lauderdale. An active performing arts program, including Inside Out as its resident theater company, is scheduled in the Museum�s 256-seat Horvitz Auditorium. The Museum has now become well known for its exhibitions, which have ranged from �Diana: A Celebration� to �Tutankhamun and the Golden Age of the Pharaohs,� and for the highly regarded Artist-in-Residence Program which broadens the sphere of conversation about contemporary art. The Museum of Art has become one of South Florida�s leading cultural attractions; since 2003, it has broken all South Florida museum records by hosting more than one million visitors. The Museum�s collection of more than six thousand works is international in scope, while strongly reflecting the creative expression of the cultures of South Florida and the Caribbean. The collection includes significant works by the American artist William Glackens, by the artists of the northern European CoBrA movement, and by contemporary Cuban artists. It is the mission of the Museum to explore the broadest spectrum of visual culture at the highest level of quality.

The Museum is located at One E. Las Olas Blvd., on the northeast corner of Andrews Avenue and Las Olas Boulevard, at the foot of the Andrews Avenue drawbridge over the New River. Regular daily hours are 11 a.m. to 7 p.m. with last entry at 6 p.m. The Museum is closed on Tuesdays and major national holidays. For special exhibitions the Museum is open seven days a week (except for Thanksgiving, Christmas and New Year's). Special admission may apply for some exhibitions.

ABOUT THE EXHIBITION The Tutankhamun exhibition in London, organized by National Geographic, AEG Live Exhibitions, and Arts and Exhibitions International, with cooperation from the Egyptian Supreme Council of Antiquities, will include 50 major objects excavated from Tutankhamun�s tomb, including his royal diadem (the gold crown discovered encircling the head of the king�s mummified body that he likely wore while living) and one of the gold and precious stone inlaid canopic coffinettes that contained his mummified internal organs. More than 70 objects from other royal graves of the 18th Dynasty (1555 B.C.-1305 B.C.) will be showcased as well, including those of pharaohs Amenhotep ll and Thutmose lV and the rich, intact tomb of Yuya and Tuyu, parents-in-law of Amenhotep lll and great-grandparents of Tutankhamun. Yuya and Tuyu�s tomb was the most celebrated historical find in the Valley of the Kings until Carter discovered Tutankhamun�s undisturbed burial chamber in 1922. All of the treasures in the exhibit are between 3,300 and 3,500 years old. Unique to the London-based exhibition will be a gallery dedicated to Howard Carter, the British archaeologist who discovered Tutankhamun�s tomb. The Howard Carter gallery will highlight the finding and excavation of the tomb and will provide insights into the life of Carter whose tenacity led to the discovery of the best preserved and most intact pharaonic tomb ever found in the Valley of the Kings. The London exhibition runs from 15 November 2007 to 30 August 2008. Over 140,000 tickets have been sold or reserved to date. Tickets and information are available at www.visitlondon.com/tut or kingtut.org

# # # Media Contact: Alissa Allen, Director Riverwalk Arts & Entertainment District aallen@browardcenter.org www.stay4stars.com 954-660-6318 � office 954-854-6289 � mobile