27 Oct 2004
In an ongoing effort to enhance Choice Hotels International�s (NYSE:CHH) U.S.-based Choice Privileges rewards program, members of the program may now redeem Choice Privileges points for free nights internationally at nearly 1,200 Comfort Inn, Comfort Suites, Quality, Sleep Inn and Clarion brand hotels in nations outside of the U.S. including hotels throughout Canada, Central and South America, Europe, Scandinavia, and Asia Pacific.
Choice Privileges members may also redeem awards points at almost 3,000 midscale Choice Hotels� brands in the U.S. and Caribbean.
�Offering award nights worldwide makes Choice Privileges even more competitive and creates awareness among members that we are truly a leading international hotel company,� said Wayne Wielgus, Choice�s executive vice president and chief marketing officer. �Whether travelers want to enjoy the warm beaches of Sydney, sip coffee at a caf� in Paris, or explore the city life of Toronto or Sao Paulo, we�ve got hotels to suit their needs.�
With Choice Privileges, members earn 10 points per dollar spent on room rate each time they stay at an eligible rate at a US location. Typically, members earn a free night in the U.S. after staying just 10 nights� quicker than any other major midscale hotel rewards program.
In addition, Choice Privileges members can exchange 5,000 Choice Privileges points for 1,000 airline miles with participating airline partners. Members also receive hotel benefits such as express check-in, complimentary room upgrade, and extended check out, based on availability.
Choice Hotels International is one of the world�s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 45 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice, visit the company�s web site at www.choicehotels.com.
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Media Contact: Camila Clark Tel: (301) 592-6381 Fax: (301) 592-6177 Camila_clark@choicehotels.com