Taipei, Taiwan – (December 28th, 2015) W Taipei launches “DIY Burger” at the kitchen table restaurant from Dec. 21st, 2015. The unique burger menu offers a wide range of choices from home-made  patties, fresh toppings, selections of cheeses, handmade buns, secret recipes sauces, to interesting side dishes and so on. “Made in Taiwan” burgers are definitely the most exotic and extraordinary ones, e.g. “3-cup Chicken Burger” and “Stinky Tofu Burger.”  Guests are encouraged to build their own burger and explore the adventure of the world of burger. “DIY Burger” is available at the kitchen table restaurant and WOOBAR at TWD385+10%. For reservations or more information, please call W Taipei at +886 2 7703 8887 or visit wtaipei.com/diyburger.

“Burger is one of the most popular and iconic food from U.S.” said W Taipei Executive Chef, Bradley Froehlich. “Besides the signature “Ground American Choice Chunk Burger,” I would like to play with local flavors and to create a “Palate Shock” to both our international and local Taiwanese guests. “3-cup Chicken” is the first Taiwanese entrée come up to my mind for this experimentation. You can taste each authentic flavor of this traditional dish from the tailor-made burger patty; a mix savor of ground chicken with Chinese basil, ginger, soy sauce, sesame oil and Shaoshing wine.”     

“DIY Burger” comprises 8 steps and offers more than 6 millions of combinations of burger style, from 8 meat, 20 toppings (choose 3 for each), 8 cheeses, 7 buns, 14 sauces, 9 side dishes, 6 enhancement and 7 drinks (with additional charges). Chef Bradley's favorite burger with his recommended items are “BBQ Pulled Taiwan Black Pork Burger” with sliced beef steak tomatoes, beer battered onion rings, Grandma's slaw, American cheddar, charcoal bun, Josh's homemade BBQ sauce, and curly fries.

Bradley Froehlich, the Executive Chef of W Taipei, possess over 20 years of working experience in the hotel industry from North America, Down Under, to Asia Pacific. Chef Bradley demonstrated his culinary skills in several prestigious fine dining restaurants, hotels and resorts around the world. In addition he has received numerous accolades, including 2012 Australian Good Food & Travel Guide – Origins Restaurant, Pan Pacific Perth Hotel. At W Taipei, he is in charge for the overall management of the kitchen table all-day-dining restaurant, In Room Dining, and the banquet kitchen. Chef Bradley has introduced his unique point of view with the freshest local-inspired ingredients to Taiwan's market.

For reservations and more information, please contact the Woobar at W Taipei +886 2 7703 8887, email to bf.taipei@whotels.com, or visit wtaipei.com/diyburger.

About W Taipei

W Taipei, which opened to the world on Valentine's Day of 2011, is ideally situated in the midst of the buzzing Central Business District of Xinyi.  Destined to become a stylish meeting place for Taipei's trendsetters, business leaders and discerning world travelers, W Taipei is one of the city's largest luxury hotels, with 405 guestrooms showcasing spectacular urban views and views of the city's iconic Taipei 101 building. The hotel's design theme, “Nature Electrified” underscores all of its key features, from the signature restaurants and lounges to guestrooms that are each designed as private, quiet sanctuaries filled with natural materials, lush amenities and modern conveniences.  For reservations and more information, please visit www.wtaipei.com .

About W Hotels Worldwide

W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 47 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. With 15 years of proven success, W Hotels is on track to reach more than 60 hotels by 2018. W Hotels have been announced for Shanghai, Tel Aviv, Abu Dhabi, Dubai, Amman, Jakarta, Panama, Muscat, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane, while upcoming W Retreats include Goa, Phuket, Hainan Island and Mexico's Riviera Maya. For more information, visit whotels.com or follow Twitter, Instagram and Facebook.

#####