New Stores & Restaurants

Where in L.A. can you buy a new Hugo Boss outfit for Saturday night, choose the most state-of-the-art flat panel TV for your living room, and enjoy a martini and tapas seated next to one of your favorite celebrities?

Named one of Los Angeles� top 20 destinations by the Los Angeles Convention & Visitors Bureau, Beverly Center is the city�s premier, trendsetting shopping destination and where Hollywood and Beverly Hills meet to shop. With a variety of shopping, dining, and entertainment options under one roof, Beverly Center is a landmark in and of itself, standing eight-stories high and featuring neon escalators reminiscent of the famous Centre Pompidou in Paris.

The Center is anchored by two upscale department stores, Macy�s and Bloomingdale�s, plus a Macy�s Men�s Store, and 160 distinctive specialty boutiques and restaurants, many of which are unique to Beverly Center and the West Coast, including DKNY, LAUNDRY by Shelli Segal, Karen Millen, Le Sportsac, Jacqueline Jarrot, Jennifer Kaufman, and Grand Lux Cafe, to name a few. In addition to offering their own private labels, many of these stores carry such well-known international designers as Dolce & Gabbana, Calvin Klein, Vivienne Tam, Missoni, Jean-Paul Gaultier, Giorgio Armani, Donna Karan, Hugo Boss and Alberta Ferretti. Among the latest additions to Beverly Center are the following stores and restaurants:

� Wave Restaurant (Level 6) � Giving Beverly Center�s Grand Court a whole new look is Wave Restaurant, a Med-Asian full-service restaurant and bar. The Wave�s extensive menu features an eclectic array of tapas, sandwiches, salads and flatbreads in an environment that gives diners the chance to take a break from their shopping while still being a part of the action. And, for the adventuresome, Wave Restaurant features an extensive selection of martinis and elixirs (some rumored to have aphrodisiac properties). The Wave�s Grand Court location makes it one of the best places in Los Angeles for people watching and, with regular shoppers that include Kelly Osbourne, Debra Messing, Vin Diesel, and Halle Berry, a great place for celebrity sightings...

� MAX&Co. (Level 6) � A trendsetter in Italian fashion, MAX&Co. is the cutting-edge division of internationally renown design house Max Mara. Bringing fine fabrics, quality manufacturing and Italian style to its young-at-heart designs, MAX&Co. is for the confident young woman who likes to make a fashion statement. The Beverly Center boutique is one of the first in the country.

� Niessing (Level 6) � Niessing is about bold jewelry for men and women who want to get noticed. A German jewelry manufacturer founded in 1873, Niessing designers have always had a knack for being ahead of their time in creating clean, modern jewelry in precious and semi-precious metals. In a museum-quality shopping environment, shoppers will find contemporary-styled rings, jewelry and watches. This is Niessing�s first store in California and only one of six in the world.

� sony style (Level 6) � This is every electronics enthusiasts dream�a complete store filled with Sony�s state-of-the-art gadgets and entertainment must-haves. Whether it�s a digital camera or a new laptop�a PDA or flat panel TV, shoppers will find all the quality products that have made Sony such a trusted name. This is the first sony style store in Los Angeles.

� L�Occitane en Provence (Level 6) � For those who can�t get to France as often as they would like, they can stop by this popular fragrance and skincare boutique for products inspired by France�s popular Provence region. Featuring items for men, women and the home, L�Occitane en Provence carries its own line of signature goods that make wonderful gifts or an �any-day-of-the-year� treat for yourself. Say �au revoir� to stress with L�Occitane�s Aromachologie line of candles and essential oils.

� Hype (Level 6) � The popular clothing manufacturer, Hype, brings its fresh collection of clothing and accessories to Beverly Center�s fashion-conscious shoppers. For women who want to make a fashionable impression, check out Hype�s vibrant collection of silk skirts, tops and coats, some with a decidedly Asian inspiration.

� American Eagle Outfitters (Level 7) � For people who appreciate a laid back, casual style, American Eagle Outfitters offers hip, relaxed clothing that puts people in a weekend state-of-mind any day of the week. From graphic tees and color-blocked sweaters to jeans, skirts and a wide array of accessories, American Eagle is certain to be a popular destination for young men and women.

� Field of Dreams (Level 8) � This store is for the sports enthusiast who wants to take home a piece of the action. Whether it�s a bobble head doll of your favorite player or an autographed baseball, Field of Dreams features a wide range of sports memorabilia. And, if you don�t see something from your favorite player, just ask as they may be able to get it for you on special order. Prices range from a few dollars to $2,599 for a shadow box featuring commemorative autographed items from Joe Montana. Coming soon: Hollywood memorabilia.

Because of its location and mix of well-known stores and trendsetting specialty boutiques, Beverly Center is a favorite shopping destination for Hollywood stylists and celebrities. For this reason, clothing from stores at the Center can frequently be spotted on television, film and music personalities, such as Jennifer Lopez, Christina Aguilera, Cameron Diaz, Jennifer Aniston, and Brad Pitt. Beverly Center is also home to Los Angeles� only California Welcome Center. This one-stop resource for out-of-towners offers a variety of services, including on-site ticketing for local attractions, museums and entertainment venues, a restaurant reservation service, and customized travel itineraries. In addition to being a resource for tourists, Beverly Center�s California Welcome Center is also a beneficial resource for local residents. For anyone planning a trip to Los Angeles and Beverly Center, the Center�s web site is an invaluable resource. By visiting www.beverlycenter.com, shoppers can find out more information about stores and services at the Center, as well as learn about sales, promotions and in-store events. Out-of-town visitors can also click on the �Out-of-Town Visitors� tab to view weekend packages, special offers and information especially geared to the person visiting Los Angeles.

BEVERLY CENTER

As Southern California's premier trendsetting marketplace, Beverly Center features 160 distinctive specialty boutiques and restaurants reflecting the diverse styles and tastes of Los Angeles. Located at the edge of Beverly Hills and Hollywood between La Cienega and San Vicente Boulevards, Beverly Center is anchored by Macy's, Bloomingdale's, Macy's Men's Store, a 13-screen movie theater, California's only Grand Lux Cafe and Los Angeles' only California Welcome Center. The Rooftop Terrace, Beverly Center's most recent addition, showcases panoramic views stretching from downtown Los Angeles to the legendary Hollywood sign and is available for private parties. To know what's hot before it's cool, visit beverlycenter.com.

Self-parking is available on Levels 2 through 5, with valet service available on Street Level.

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Media Contact: John Giurini +1 323 650 5125 jgiurini@earthlink.net