yoo, the international branding and design consultancy has partnered with leading property company, Absolute Developments, to create and build yooPhuket, a mixed-use deluxe retreat on the Thai island of Phuket. The properties, launching this November, will be completed for occupation in 2011.

Designed by the yoo design studio with its renowned innovative flair, the 256 stylish apartments and penthouses are set to raise the bar for upscale living in Phuket�s real estate scene. The development enjoys a host of first class amenities including stepped infinity swimming pools, poolside cabanas, outdoor fireplaces with palm-lined relaxation areas, and a yoga and wellbeing spa. Situated at a glorious lakeside location, the development boasts three world class golf courses on its doorstep (along with the use of professionally acclaimed Calloway golf clubs), with sailing, watersports, diving and the sun-kissed beaches of Patong just 15 minutes away.

Many of the materials were sourced locally to maintain a link with the local Thai community, a key concern of the development team. Inside, the sleek and contemporary apartments offer only the best in fit-out standards, with all fittings and finishes � from the bath taps to the light switches - chosen by yoo�s world-renowned design team to help create that �wow� factor. The apartments all boast the very best specifications with floor-to-ceiling windows, beautifully designed kitchens with integrated appliances and state-of-the-art home technology.

The apartments offer a unique high-end holiday retreat with strong rental yields in a resilient year-round holiday destination. yooPhuket offers outright freehold foreign ownership starting at just �58,000 (S$119,000), for a fully furnished studio. Purchasers are given a choice of designer furniture packages in different styles to ensure every detail meets the customer�s requirements. Fractional ownership is also available through Absolute�s acclaimed quartershare co-ownership scheme with prices starting from �23,800 (S$50,000).

John Hitchcox, Founder and Chairman of yoo comments: �Phuket is such a vibrant and colourful island, and we felt the time was right to help ensure we are creating a real investment potential for our buyers through our partnership with Absolute. The apartments give buyers the opportunity to enjoy a yoo apartment at an accessible price-tag.

�Off-plan buyers can expect to see at least a 30% gain in the value of their property by the time the development is complete, making this a very attractive prospect.�

As part of the many services available, yooPhuket residents have the use of a fabulous 31 foot speed boat, including a captain and hostess, at the local beach for three days each week. The development will also include a fine dining poolside restaurant which offers exclusive in-room dining, a fully equipped business centre, and a 24 hour concierge service.

Early registrations are being taken by visiting www.yooPhuket.com ENDS

Notes to Editors

About yoo yoo is an international branding, design and investment property company enhancing the quality and adding value to development projects in major towns and cities across the world.

The brand is represented by five core design teams � yoo inspired by Starck, Jade Jagger for yoo, wanders&yoo, Kelly Hoppen for yoo and the yoo design studio; all of whom increase value and sales velocity through market leading design, branded marketing and by maximizing media exposure.

Over the past ten years yoo has been working across the world with international partners on a variety of landmark buildings and large residential projects throughout Asia, Australia, Europe, North and South America and the Middle East. Currently yoo is involved in the development of more than 25,000 apartments valuing over $10 billion.

About the Absolute Group Founded in 1998, the Absolute Group of companies has positioned its 850 staff tactically across China, Europe, Japan, Hong Kong, Russia and Thailand, offering a seamless range of services within the world of Resorts and Hotels inclusive of a worldwide network of International Estate Agencies and a highly successful Vacation Club, boasting thousands of members.

Absolute is committed to delivering heavenly resort destinations from conception to completion and beyond with the added value of its dedicated turnkey resort management service.

For more information contact Impact Asia: Erica Siu/ Billy Tam Tel: + 852 2521 1498 Email:erica@impactasia.com/ billy@impactasia.com