Tigerair Australia today launched a How To Fly Tigerair educational video, starring players of the 2015 Melbourne Storm team including some of the biggest names in the NRL, like Cameron Smith, Billy Slater and Cooper Cronk.

Tigerair Australia Commercial Director, Adam Rowe, said the video has been launched ahead of Easter, one of the busiest travel periods in Australia, and just before Tigerair's first home sponsored Melbourne Storm match at AAMI Park on Monday.

“Essentially the video is a fun way to educate the travelling public about flying Tigerair and also to leverage our partnership with Melbourne Storm,” Mr Rowe said.

“Demand for flights is always very high across the Easter holiday period, which means airports are busier than usual and we want to help everyone get to their destination as quickly as possible.

“We're always keen to be as transparent as possible about our travel rules which enable us to pass on consistently great value fares.

“It's easy to fly Tigerair – simply know your options and play by the simple rules. Essentially that's about turning up on time and ensuring you book the right luggage allowance for your travel needs. The boys in purple found it easy and we want our customers to as well.”

The video launches today at midday (AEDT) on Tigerair Australia's You Tube channel, (http://youtu.be/Ymn4vRVsj6M),Facebook page @tigerair (au), website (www.tigerair.com) and will also be communicated directly to Tigerair Australia's “Infrequent Flyer Club” members.

The Melbourne Storm team will run through a banner promoting the video before the match against the NZ Warriors at AAMI Park on Monday.

Tigerair now has web check-in available across Australia and self-serve check-in kiosks in popular ports to make travelling Tigerair more efficient and convenient than ever.

“With Tigerair flying to all the key NRL fixtures around Australia, we're thrilled to provide sports fans with the opportunity to catch their favourite team in action more often,” added Mr Rowe.

Melbourne Storm Commercial Director Ben Dunn commented:

“Tigerair has developed into one of the Storm's most dynamic partners and their increased focus on delivering new fan engagement across the 2015 season fits into the focus we have on members and supporters. The players enjoyed being part of this initiative and it was a great collaboration to bring the partnership to life.”  

Tigerair Australia is proud to be the official airline partner of Melbourne Storm for the 2015 season and is the home match day sponsor for this weekend's clash between the Storm and the NZ Warriors.

Tigerair will be making its presence at AAMI Park stronger than ever this year with a number of new game day activations to better engage fans and add to the fun and excitement at AAMI Park. 

As well as visible branding on Storm's media polo and onfield jersey, park signage and the Tigerair cheerleaders, the airline is launching its first ever Big Screen commercial at AAMI Park on Monday 6 April featuring the 2015 Melbourne Storm squad in front of an A320 aircraft.

The flying Tigerair blimp returns to the park, but with the addition of a “fan cam” linked to the big screens attached, encouraging fans to show their “purple pride” as it flies past.

Toby, the Tiger mascot will also be there on Monday and fans will have the chance to win a Tigerair flight voucher when they take a photo with Toby the Tiger and enter the Instagram competition on the day, hashtagging #TigerairAU. The winner will be announced at half time on the big screen.

For more information please contact:

Melbourne Storm
Ben Dunn                                                                               
Commercial Director
Mobile: 0418 282 044
bdunn@melbournestorm.com.au                                           

Tigerair
Vanessa Regan
Head of Communications
Mobile: (+61) 0409 200 229
vanessaregan@tigerair.com

Background:

Melbourne Storm Rugby League Club has grown to be a one of the NRL's powerhouse clubs through continued success on and off the field. One of the strongest sporting brands in Australia, Storm has played in five of the past nine grand finals, including the 2012 premiership.

Tigerair Australia is committed to delivering the best in terms of affordable and reliable air travel with friendly and professional service. The airline currently has 18 popular routes on sale with further network announcements to be made in due course.

In 2013, Tigerair Australia signed a two year agreement to be Melbourne Storm's official airline partner for NRL seasons 2014/2015.