Floors Castle & Roxburghe Estates step up their 5 Star Attraction and give back to the community of Kelso.

The Duke & Duchess of Roxburghe have engaged POSH Communication as their new PR & Marketing agency to launch their new attraction sensation and to help them firmly place the historic town Kelso on the map as one of Scotland's top destinations.

They have launched the following new attractions this year within the estate:

- Kelso cycle track & forest bike park
- Victorian Kitchen Walled Garden, fruit cage and opening of the victorian greenhouses for the first time ever
- Red Squirrel & Wild Bird conservation program
- Family adventure playground and picnic hampers for the picnic area
- New river walks and parkland explorations (family and dog friendly)
- Upgraded Floors Castle entry and tours through their new loyalty card program

Roxburghe Estates are in full motion, with new cycle tracks, Victorian Kitchen Walled Garden, Red Squirrel & Wild Bird conservation and Picnic tables… Not to mention full underground eco system and forestry regeneration program!

The challenge is on to launch this historic estate in to the future and put Floors Castle and the Borders Town of Kelso firmly on map as one of Scotland's top 5 Star Tourist Attractions and destinations for 2016.

Reinventing the beautiful Walled Gardens, 50,000 acre estate and stunning borders town as one of the wonders of Scotland, Roxburghe Estates & Floors Castle have appointed POSH Communication as the lead Marketing and PR agency to take the estates historic roots forward to new beginnings.

POSH (Professional Online Solutions for Hospitality), specialists in high end hospitality and destination marketing, were behind the successful relaunch of Crieff Hydro from 2009 to 2014 and The Kingsmills Hotel and Inverness in more recent years.  Now they have moved south to bring new ideas to highlight the stunning surroundings of Floors Castle and Roxburghe Estate in the Scottish Borders and make a success of “what is currently a hidden gem in Scotland” as described by Jenny Arnold, founder and director of POSH.

The agency will work vigorously with Roxburghe to plan a PR launch for the Estate in line with the opening of the stunning newly renovated walled gardens at Floors Castle this Spring along with the numerous family attractions, walks and an excellent membership card programme for repeat visitors looking to enjoy the Castle, Estate and gardens time and time again.

Bringing old and new together in a harmonious fashion to launch the most stunning of castles in Scotland as a destination in its own right, POSH have been tasked with supporting the estates business, to ensure its heritage is kept well and truly alive and kicking for our future generations to come.

This truly is an old meets new marriage of passion, with a modern, creative, digitally and customer focused team getting right back to the old traditional country lifestyle and absorbing the true meaning of community with the long standing employees of Roxburghe Estate.

More about Roxburghe Estates & Floors Castle:

Based over a stunning 50,000 acres in Kelso, Floors Castle takes centre stage within Roxburghe Estate which the Duke of Roxburghe and family have owned for many generations.

With striking scenery and a wealth of attractions the Duke and Duchess have commissioned POSH to advertise and PR the estate in its entirety including the soon to be newly renovated Walled Gardens. The gardens are set to open for an exclusive preview for all Roxburghe Loyalty Card Holders later this month.

POSH Director, Jenny Arnold said:
“We are thrilled to have been appointed the esteemed Roxburghe Estates official Marketing agency. We have made a big impact in destination marketing in the past, with the likes of reinventing Crieff Hydro and we are certain Roxburghe, Floors Castle and Kelso will become a household favourite in the next 12 to 24 months.”

The Duke of Roxburghe, said:
“We are deeply passionate about our heritage, our community and ensuring sustainability.  This naturally leads us to appoint POSH Communication as our new agency, given their past credentials in driving high end luxury offerings and in driving destination marketing.  We are extremely excited to be stepping not only our customer offering in to the future, but to be supporting Kelso and the Scottish Borders as the place to be.”  

Floors Castle was opened to the public by the Duke for the first time in 1977, and with its dramatic roofscape of pepperpot spires and domes, is one of the most iconic and romantic buildings in Scotland . The Duchess of Roxburghe is heavily involved in the planning and redesign of the stunning Walled Gardens of the castle along with Head Gardener Andrew Simmons, who has been transforming the gardens at Roxburghe for over ten years.

POSH Communication is delighted to be representing Roxburghe Estates.

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Note to Editors

POSH Communication
POSH Communication (registered The POSH Agency Ltd) was founded in 2008 by Managing Director, Jenny Arnold.

• POSH has acclaimed esteem working with Crieff Hydro to re-align and turn around the business over a 5 year project to realign their entire customer journey, changing not only its markets but dramatically increasing their revenue and business presence. POSH then went on to work with the Freedom Group to re-launch Peebles Hydro and their other group properties.  POSH are also well known for the re-launch and growth of prestigious brands such as Royal Garden Hotel (London), Kingsmill's Hotel (Inverness) and multiple independents across the UK and Europe including the prestigious 5 star resort to the wealthy and famous, Borgo Egnazia (Italy).
• Jenny Arnold began her digital marketing career with Hewlett Packard before entering the world of hospitality with the Hilton Group, growing to take over the digital profiles of the 350 European hotels before turning around MacDonald Hotels & Resorts online as their Ecommerce Lead.
  

Contact Details
Jenny Arnold

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Office: +44(0)141 342 4335
Web: www.POSHAgency.com