�Grand Dame of Madison Avenue� to Increase Global Visibility With Largest and Most Experienced Sales, Marketing and Distribution Service

New York City and London, 4 February 2009: Madison Avenue�s historic The Roosevelt Hotel has selected Utell� Hotels & Resorts to generate bookings and increase visibility worldwide. Utell, the world�s largest and most experienced third-party hotel marketing, sales and representation company, will provide global distribution and aggressive promotion through its international sales force to help The Roosevelt better compete on a global level.

Boasting 1015 rooms and suites, as well as more than 30,000 square feet of meeting space, The Roosevelt in New York City is a prime destination for business and leisure travelers. Its heritage, sterling reputation and prime location at Grand Central Station make it a desirable property to add to Utell�s more than 11,000-hotel portfolio, according to Ric Leutwyler, president of Utell.

�We�re proud to now offer The Roosevelt Hotel to the travel agencies, major TMCs, corporations and consortia groups who rely on Utell,� said Leutwyler. �It�s a standout in our overall portfolio, and greatly adds to our U.S. and New York City offering. With Pegasus� distribution solutions to increase visibility of the hotel, and our demand sales teams actively promoting it, we know we can help The Roosevelt book more room nights, even in this economy.�

The switch to Utell was made based on Utell�s equally impressive heritage and industry-leading position, according to Kevin Croke, director of sales and marketing for The Roosevelt.

�Utell�s been around for nearly 80 years, just shy of The Roosevelt�s 85, during which time it has sustained a healthy lead in the industry for the number of hotels represented, superior connectivity provided through Pegasus and healthy relationships with major travel agencies and Web sites,� said Croke.

The Roosevelt Hotel can now be booked online at www.UtellAgent.com, by calling the toll free reservations line 1.800.44.UTELL (1.800.448.8355), or on GDS using the chain code �UI�.

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About The Roosevelt Hotel The Roosevelt Hotel first opened in 1924 and has since been referred to as the �Grand Dame of Madison Avenue�. With 1015 rooms and suites, as well as more than 30,000 square feet of meeting space, The Roosevelt is a prime destination for both business and leisure travelers. The Roosevelt Hotel�s location at Grand Central Station on Madison Avenue provides its guests with one of the most accessible points in all of Manhattan. More information is available online at www.theroosevelthotel.com.

About Utell� Hotels & Resorts Utell� Hotels & Resorts is the representation business unit of Pegasus Solutions. This includes both the Utell and Unirez representation services which enable nearly 11,000 independent and small group hotels in over 130 countries to compete globally.

Established almost 80 years ago, Utell is the world�s largest and most experienced sales, marketing and distribution service for hotels. With a comprehensive international portfolio that encompasses luxury, boutique, value, business and resort properties, Utell caters for a variety of accommodation requirements for both business and leisure travelers.

Utell�s products and services are used by thousands of travel agencies worldwide in addition to major TMCs, corporations and consortia groups. Visit www.utell.com.

For further information, please contact: Mandy Murphy (N�e Zakhour), Utell, +44 (0) 20 8490 4877 Mandy.murphy@pegs.com