Comments Scooter Simmons, “We undertook this transition based on a commitment to best practices, even in the absence of any specific demand from our customers. It was important to our family and everyone in our company to do the right thing and lead by example. There are surprisingly few area restaurants that have made this choice."

Three generations of Simmons' are a part of the history of San Francisco's hospitality industry. Warren Simmons was the creator and developer of PIER 39, which opened in 1978, and his son, Scooter, daughter-in-law, Nancy, and his grandchildren, Nicki and Ryan, now work running the four PIER 39 businesses still owned by the family.

Simmons family restaurant menu highlights include garlic roasted whole crab, fresh seafood cioppino, mesquite grilled lobster tail, red curry steamed mussels, and Anchor Steam battered fish and chips. Not to be missed is Pier Market's award winning clam chowder.

In addition to the sourcing of sustainable ingredients for all seafood dishes, there is a general menu focus on seasonality, the use of local purveyors, generous portions, and non-tourist pricing. Sourdough bread is baked on the premises and desserts are house made. A diverse selection of libations includes wine lists with a focus on California vintages and this is complemented by handcrafted classic, contemporary and signature cocktails, such as an organic agave margarita and Lombard lemonade, plus intriguing non-alcoholic beverages including a strawberry basil nojito. The views of the Bay, waterfront and resident sea lions afforded diners are among the best in the city and were recently described by the San Francisco Chronicle as "breathtaking."

Validated parking in an easily accessed and conveniently located garage adds to the allure of the dining experience. More information: Fog Harbor Fish House, Wipeout Bar & Grill and Pier Market Seafood Restaurant.