December 2017: It's not just ladies promised to be preened and pampered at Badrutt's Palace, the 'Grande Dame' of St Mortiz, this winter season. With the demand for male-centric spa-ing continuing to snowball, Palace Wellness, one of the most luxurious spas in the Swiss Alps, is set to launch their 'Gentlemenu', a selection of bespoke treatments for men, ranging from Masculine Facial treatments and Manicures to Deep Hydration Beard Rituals.

Created to keep male clientele looking sharp on the slopes, 'Gentlemenu' will include a series of Beard Rituals, ranging from the classic clean shave to a complete Barber Ritual and Trim, which grooms, hydrates and conditions the beard to perfection. For those seeking a sleeker finish, the Oxygen Facial by Intraceuticals has been designed to combat the tell tale signs of ageing. A hydrating serum is massaged into the skin using lightly pressurised oxygen, smoothing fine lines and reducing the appearance of wrinkles. 

Proving the Alps isn't just for adrenaline-seeking skiers, the 'Gentlemenu' includes a top-to-toe cleansing Revive and Restore treatment, ideal for those looking to relax, rejuvenate and refuel. An invigorating full body massage, revitalising a dull complexion and rubbing away exercised-induced knots, is followed by a facial, blended for tougher male skin. The Gentlemen's Pedicure includes a detailed nail and foot care ritual, complete with aromatherapy foot massage, relieving fatigue and fluid retention after a day slicing the snow.

Built into the mountainside, Palace Wellness boasts a menu of treatments and therapies inspired by the natural beauty and grace of St Moritz's Engadin Mountains. The Spa – including both indoor and outdoor swimming pools – enjoy unrivalled views of the surrounding tree-lined mountainside and snow-peppered peaks.

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For more information please contact PRCO UK:

Filipe Lima / Sophia Davies / Amy O'Rourke

flima@prco.com / sdavies@prco.com / aorourke@prco.com

020 7259 1100 

Notes to editors:

Badrutt's Palace Hotel is a celebration of style, sports, cuisine and fashion, with discreet service and traditional elegance evoking an atmosphere of luxury for all. An ideal destination in both winter and summer, the hotel is located in one of the most challenging ski areas in the world and offers a host of summer Alpine activities. Badrutt's Palace Hotel boasts 157 guestrooms including 37 suites 5 restaurants, 2 bars and Switzerland's oldest nightclub. The hotel is a member of Leading Hotels of the World, Swiss Deluxe Hotels and Swiss Historic Hotels. Palace Wellness, situated within Badrutt's Palace, is inspired by the natural beauty and grace of the Engadin Alps, and incorporates the natural surroundings in its holistic approach.