Award-winning travel company, Much Better Adventures, has announced today its certification as a B Corporation (or B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as profit. Much Better Adventures has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit. 

The B Corp certification addresses the entirety of a business' operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.

Much Better Adventures, with a B Impact Score of 117.1, is now part of a community of 5,575 businesses globally who have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 950 companies and include well-known brands such as The Guardian, innocent, Patagonia, The Body Shop and organic food pioneers Abel & Cole.

Recent attention on the travel industry makes Much Better Adventures's B Corp certification a notable step and signals a shift towards greater accountability and transparency in the sector.

Sam Bruce, Co-Founder of Much Better Adventures,  says “When we started Much Better Adventures, our mission was to build the world's most positive impact travel company. We're delighted to have taken another key step on that journey by becoming a certified B Corp and are proud to be part of a growing global community of businesses that are walking the walk when it comes to sustainability.”

Chris Turner, Executive Director of B Lab UK, says “We are delighted to welcome Much Better Adventures to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Much Better Adventures are going to be a fantastic addition to the community and will continue driving the conversation forward”. 

“We are pleased to have B Corps of all shapes and sizes as part of our community – from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that you can do good in any sector. Welcoming Much Better Adventures is an exciting moment because they have an opportunity to lead the way within the travel industry. We and the rest of the B Corp community are really pleased to support Much Better Adventures in paving the way for a new way of doing things”. 

“Being able to welcome Much Better Adventures to the B Corp community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit”. 

There are currently over 950 B Corps in the UK and 5,575 worldwide. Other travel industry B Corps include Intrepid Travel, Pura Aventura, Sawday's, Byway and Mr and Mrs Smith.

-ENDS-

Editors Notes & Assets:

About Much Better Adventures

Multi-award winning travel company Much Better Adventures was founded by Alex Narracott, Sam Bruce and Guy Bowden with the goal of building a global travel company that could play a significant role in the fight to protect the world's wild places. Seeking to build the world's most positive impact travel company, they offer a curated collection of active adventures run by expert local hosts in 50+ countries, with 5% of revenues (not profits) supporting rewilding and reforestation projects. 

In 2020, Much Better Adventures co-founded the Tourism Declares movement, which led to the Glasgow Declaration at COP26, to enable everyone in tourism to implement the Climate Action Plans needed to halve sector emissions by 2030.

About B Lab UK:

B Lab UK is transforming the economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies—known as B Corps—who are leading the way. To date, our global community includes 5,575 B Corps in 83 countries and 157 industries, and over 150,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager.

Logos: https://www.dropbox.com/sh/1ya4zlyhj14wwxp/AABU5I3ZXlxJbqmDceGjaUzfa?dl=0 

Contact:

For more information please contact Sam Bruce - sam@muchbetteradventures.com