Luxperience has added an innovative new concept to this year's tourism exchange, with the introduction of an exclusive consumer event, inviting an elite group of high-end consumers to a one-off cocktail evening where they can mingle with high-end travel agents and tourism operators.

Invitations have been sent to customers of luxury brands such as Fairline Luxury Boats, jewelers including Cerrone, as well as to the customers of Commonwealth Bank and Westpac private wealth advisors and Virgin Velocity Platinum members.

At this invitation-only event, consumers will be able to browse the stands and chat to specialist tourism operators about the latest in luxury and experiential travel and gain inspiration for their next holiday or corporate retreat.

Luxperience hopes to inspire travel aspirations and stimulate demand by inviting this elite group of consumers to engage directly with the people most passionate about their tourism operations: the owners and managers themselves.

Lindy Andrews, CEO, Luxperience says; “By introducing high-end consumers directly to tourism operators we hope to inspire them to travel more.

“Times are changing. The way people search for travel inspiration is changing with each new development in technology and communication. With the introduction of this event we are hoping to encourage our buyers and exhibitors to continue to connect with their customers on other levels and evolve their offering to customers.

“These are not consumers who book their travel online having found the best deal. These are consumers who want to find somewhere new and inspiring to travel to next. They value their leisure time and like to leave the actual travel arrangements to their travel agent.”

Adrienne Witteman, Managing Director, Trendsetter Travel & Cruise Centre, agrees.

“The opportunity for our valued clients to talk directly with hoteliers and suppliers is of enormous benefit. While I do my very best to source the best fitting products for clients it is impossible for me to have experienced them all.

“At Luxperience, suppliers can talk in detail about their hotel or company, thus reassuring the customer that this will be the right place to see, or itinerary to enjoy. And the establishment of a direct relationship makes it so much easier to ensure follow through for the client.

Refreshments at the event will be provided by award-winning and Michelin hatted restaurant, Quay, as part of another strategic partnership.

By inviting high-end consumers to this trade event, Luxperience hopes to raise awareness in the industry of the growing demand for experiential travel alongside luxury spend.

For further information on participation at Luxperience 2014, please contact:

beinspired@luxperience.com.au or visit www.luxperience.com.au

Media enquiries: Deborah Dickson-Smith. Email: deborahzoe43@gmail.com

About Luxperience Luxperience is an exclusive business exchange for local and international travel trade held in the Australasia and Pacific region connecting the world's most elite travel providers. The three and half- day business exchange from 31 August - 3 September 2014 is a

Forum for ideas and collaboration dedicated to matching the needs of high-end experiential travel buyers with inspiring suppliers. The inaugural Luxperience in September 2012 laid the foundations for an event in Australasia and the Pacific that aims to raise the profile of the region as an innovator in true experiential travel. Future events will maintain the intimacy of a growing community that is committed to high quality and inspirational travel experiences. For further information on Luxperience, please visit: www.luxperience.com.au.