Flybe, one of Europe�s leading low fares airlines, recently launched a unique website and ambient media offering providing advertisers an exciting portfolio of targeted opportunities.

The first of its kind in the industry, Flybe�s advertising model offers clients a range of opportunities including:

- home page, booking confirmation page and destination guide advertising on Flybe.com website (visited by 1.2m unique visitors per month)

- emails to Flybe�s subscriber base, either to whole national base or targeted at specific geographic regions - innovative onboard advertising (from headrest covers, inflight magazine, overhead lockers and seat-back tables)

- sponsorship of Flybe�s airport executive lounges. Flybe is currently the UK�s only low cost flight operators to have a business product and the only low cost to have its own airport lounges, enabling advertisers to reach a very specific group of high wealth individuals and corporate travellers.

The move is designed to improve targeting capabilities and reach for advertisers who can run either national or geo-demographic campaigns. These opportunities can be booked direct through Flybe, plus in addition Flybe have recruited the support of three ambient media partners - Ink Publishing, Onpack Media and Travelling Media - who will also be selling advertisers packages on the airlines behalf.

Advertisers currently making use of these new opportunities include Rail Europe, Golf Breaks, Helpful Holidays with more lined up for later in the month.

Simon Lilley, Head of Marketing at Flybe, said: �We have the ability to offer advertisers something very different from other low cost carriers. Whilst other airlines have only just announced the intention to start such programmes Flybe have been actively running these and selling packages over the last month. As one of Europe�s leading low cost airlines, and the largest regional UK airline we offer an extra dimension than some of the standard media channels.�

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For further press information, or to arrange an interview, please contact the Flybe press office at The red Consultancy on:

Email: pressoffice@flybe.com Telephone: 0845 675 0681

Notes to editors:

� Flybe has recently been voted the most popular UK domestic and France-bound airline in Holiday Which? 2005 airline survey

� Flybe is the UK and Europe�s third largest low fares airline (CSFB Report, July 2004) and has launched a record number of new routes from the UK regions

� Flybe is the largest scheduled airline at Exeter, Southampton, the Channel Islands, Birmingham and Belfast City

� Flybe is the UK�s leading non-London-centric airline, offering 91 routes from 40 airports in seven countries

� Flybe will carry 5.5 million passengers network wide this financial year (05/06) and will generate �300million in revenue

� Largest low fare airline press advertiser, with �10 million advertising spend

� Flybe announced half yearly profits of �14 million, in addition to a 24% overall growth in passenger traffic and a 34% overall increase in passenger revenue.