23 Jun 2002
Beverly Center Opens Its Doors to Production

Beverly Center

Producers now have option to film in Los Angeles' Premier Mall.

Real to Reel Location Agency is proud to announce its representation of the spectacular Beverly Center. Located in the exact center of the Los Angeles studio zone at La Cienega and Beverly Blvds., Beverly Center has opened its doors to production companies interested in filming or taping in a major mall facility. This move demonstrates Beverly Center's commitment to support the entertainment industry in Los Angeles and help halt runaway production.

"This is an amazing facility with a rich variety of looks, great accessibility and a super management team. I believe production companies who film there will get tremendous value," says Gary Onyshko, Real to Reel's vice president. "Besides a spectacular mall look, there is an amazing rooftop that offers a heliport and stunning 360 degree views, a rooftop terrace, 7 miles of hallways, as well as an underground parking area that can be shot as a nightclub entrance and a host of other remarkable looks."

"Because of our unique location, we have always been a major shopping facility for people that work in the entertainment industry," says Laurel Crary, Beverly Center's General Manager. "It's time to help keep production at home and support the people of Los Angeles by making Beverly Center more accessible as a place to film. While we have hosted some filming in the past, we decided to be more aggressive and do our part."

To attract production and help facilitate the production process, Beverly Center selected Real to Reel Location Agency, a licensed real estate brokerage corporation with twenty years experience representing private properties to the entertainment industry.

To find out more information, check out photo folders, or to arrange a site visit contact Real to Reel Location agency at 7021 Hayvenhurst Avenue, Van Nuys, California (818) 785-7075 or email info@rtrlocations.com. Photographs of Beverly Center can be viewed on-line at www.rtrlocations.com.

ABOUT BEVERLY CENTER

As Southern California's premier trendsetting marketplace, Beverly Center features 160 distinctive specialty boutiques and restaurants reflecting the diverse styles and tastes of Los Angeles. Located at the edge of Beverly Hills and Hollywood between La Cienega and San Vicente Boulevards, Beverly Center is anchored by Macy's, Bloomingdale's, Macy's Men's Store, a 13-screen movie theater, California's only Grand Lux Cafe and Los Angeles' only California Welcome Center. The Rooftop Terrace, Beverly Center's most recent addition, showcases panoramic views stretching from downtown Los Angeles to the legendary Hollywood sign and is available for private parties. To know what's hot before it's cool, visit beverlycenter.com.

ABOUT REAL TO REEL LOCATION AGENCY

Founded in 1982, Real to Reel Location Agency, is one of the oldest and most complete location agencies in the film and print industry. Real to Reel has earned its reputation by adhering to its mission to create a repeat client base in the film, video and print industries by supplying a diverse selection of outstanding locations and by creating a dedicated, cooperative property owner base. With its commitment to professionalism and outstanding service derived from years of experience and thousands of successful shoots, Real to Reel is able to satisfy the needs and concerns of both location users and location owners to assure that their relationship is as mutually beneficial as possible. Real to Reel's web site is www.rtrlocations.com.

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Media Contact: John Giurini +1 323 650 5125 jgiurini@earthlink.net