For travellers who believe it's the most important meal of the day, Best Western is improving its guests' mornings, one breakfast at a time. For a limited time, guests can book a free breakfast with their stay.

In 2016, Best Western introduced new worldwide standards in its breakfast offering. The principle behind the new standards is to increase breakfast options and improve the way in which breakfast is presented to the guest.

Breakfast is available at each of Best Western's 4,000 hotels and while the first meal of the day differs around the world, Best Western guests can still be assured they will experience the same standards no matter where they stay.

Covering both cold and hot choices, at a minimum, breakfast options include two kinds of all the breakfast staples: fruit, milk, coffee, tea, juice and cereal. While three kinds of bread or pastry items are available, as well as yoghurt and eggs. And to complete the spread, guests can expect another three kinds of regional or local produce served daily.

“After several years of focussing on the quality of our accommodation product, we've now stepped up the standard of one of the key services that the majority of our guests consider important to their stay.” said Steve Richards, Best Western Australasia's Head of Commercial. “Guests now have plenty of choice and whether they need an early start or are hoping for a cheeky sleep-in, breakfast service is available at least 2 hours every morning, often much longer.”

Best Western is combining the idea of providing a wholesome start to its guests' day with its most popular campaign of the year. “Guests love breakfast as a value-add and this free breakfast promotion certainly offers great value.“ added Richards.

Available immediately and until 30 June 2016, guests can book the special Free Breakfast rate which gives them up to two free continental breakfasts per room booked.

To book, visit www.bestwestern.com.au/free-breakfast.

Booking conditions:
Must book the Free Breakfast rate at bestwestern.com.au/free-breakfast between 18 May and 30 June 2016. Valid for stays until 31 October 2016 at participating properties in Australia, New Zealand, Fiji and New Caledonia. Blackout dates and other conditions apply.

About Best Western Hotels & Resorts:
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western Australasia is a third-party organisation and licensee of Best Western Hotels & Resorts, with 150* independently owned and managed Best Western hotels across Australia, New Zealand and the South Pacific. Best Western's family of brands caters for all travel styles with Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, BW Premier Collection® and GLōSM. More than 27 million travellers are members of the award-winning loyalty program, Best Western Rewards, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.