13 Nov 2014
South Korea's First ibis Budget Hotel Debuts in Seoul

Accor

Located in Seoul's Dongdaemun District, ibis budget Ambassador Seoul Dongdaemun opens its doors as the country's first ibis budget hotel and the only internationally branded hotel in the area.

Seoul, November 12th, 2014 –Accor, the largest international hotel operator in Asia Pacific and South Korea, announces the opening of ibis budget Ambassador Seoul Dongdaemun, the first ibis budget brand hotel in South Korea. This newly-built hotel has 195 guestrooms and is strategically located north of Seoul's Han River in a commercial district renowned for its traditional markets and shopping centres.

Mr Patrick Basset, Chief Operating Officer for Accor Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines said, “With the successful opening of our ibis hotels in Seoul and Busan, we are proud and excited to introduce the first ibis budget hotel in South Korea. Ibis budget is one of Accor's leading economy brands where at a value for money room rate, guests will find cosy beds, spacious showers, soft duvets, and an all-you-can-eat breakfast buffet.

“We saw an increasing demand in Seoul for international-standard accommodations coupled with affordable pricing, we therefore believe this hotel will become a favourite amongst domestic and international travellers visiting this vibrant city.”

The rooms are designed with soothing lightings, wood details and soft colour tones. The rooms are designed with efficiency and comfort in mind, and come with twin, double and triple sized beds. All rooms are equipped with a flat screen TV with multi-media hub, individual reading lights, Wi-Fi internet connection, working table, safety box, mini-refrigerator, tea-coffee making facilities, and a sizable en-suite bathroom with shower.

The hotel's General Manager, Mr Tchang Lee, said, “Ibis budget Ambassador Seoul Dongdaemun integrates the core values of the ibis family brands – 'simplicity, modernity and well-being' and promises guests a quality accommodation at an affordable price, with the highlight being the signature beddings - Sweet Beds by ibis budget - for a good night's sleep.”

The hotel features a restaurant that offers a healthy “all-you-can-eat” breakfast buffet from 6:30am to 10am, a snack area to enjoy your snacks and soft drinks around the clock, sauna room and gym, a laundry room, indoor car park, and a 24-hour business corner with free internet access and printing services.

Ibis budget Ambassador Seoul Dongdaemun is located in the heart of the city and a 10-minute drive to Dongdaemun Design Plaza and Myeong-dong District, Chunggyechen Stream and major shopping malls. The hotel is a stone's throw away from the subway lines 2, 4, and 5, which links to the rest of Seoul.

For more information or to book a room, please visit www.accorhotels.com/9114 or email H9114-RE@accor.com.

Dear Editor: For more hires hotel pictures, please download fromhttp://tinyurl.com/ibisbudgetdongdaemun

About ibis budget

Ibis budget is Accor's economy casual, nifty brand. Accor is the first hotel operator worldwide, with over 3 600 hotels and 170,000 employees in 92 countries. Ibis budget reflects the values of simplicity and essential. It is ideal for self-reliant customers and offers well-designed rooms for one, two, or three people, round-the-clock room access and an all-you-can-eat breakfast. Located near major roads and airports – and increasingly in cities – the ibis budget hotels deliver highly competitive value for money. With 521 hotels in 16 countries on June 2014, ibis budget is pursuing an international expansion strategy.

For more information about the ibis budget hotels, please visit www.ibisbudget.com.

Accor is the world's leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels. The Group's 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.

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