New brand position captures unique Fijian spirit of friendship and family

Fiji Airways, Fiji's National Airline, has launched its new brand campaign designed to showcase the warm nature of Fijian hospitality. Called WELCOME TO OUR HOME, it captures the unique Fijian experience travellers have on-board Fiji Airways, and by extension, in Fiji.  This being a very personal, human experience, the familiarity of home, where visitors are treated as extended family, not tourists.

Fiji Airways Managing Director and CEO Stefan Pichler said: “Treating visitors like family is an inherent quality of Fijians. Our people at Fiji Airways naturally extend this same courtesy to all our guests on board. They are far more than just a seat number, they are part of our extended Fijian family.” 

The campaign has been launched through a series of videos featuring three real families who recently travelled to and from Fiji needing a much-deserved home-away-from-home experience of a lifetime. They were nominated by friends and family back in September.

A once tight-knit family from the suburbs of Sydney, Australia, the Monahan siblings were given the opportunity to reunite after losing their mother and splitting into different homes. Their trip sees them become a single unit honouring their mother's last wishes, and experiencing their first overseas family holiday.

The McConnells are a hardworking dairy family from Hamilton, New Zealand who have had little time to get away on a family holiday because of the demands of running a family farm with 850 cattle.

Elenoa, a Fijian widow from Laucala Beach, Fiji, boarded a plane for the very first time, and ventured to New Zealand to unite with family she had not seen for years.

Their stories are available on ourhome.fijiairways.com

Mr. Pichler added: “Following our successful relaunch to Fiji Airways last year, we have revamped our marketing approach and have now included more of Fiji's people in the way we market our company and the country overseas. As the national carrier, we want to show off what makes Fiji so special and unique as an experience. This brand position resonates well with the Fijian people because they live this experience every day.

“This also better aligns us with our aim of becoming a leading boutique airline which has a unique, personal touch.”

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#WelcomeToOurHome

For further information, images or interviews, please contact Amy Whittaker or James Curtis at Frank PR on (02) 8202 0555 / 0452 405 384 or fijiairways@frankpr.com.au.

About Fiji Airways: Founded in 1951, Fiji Airways Group comprises of Fiji Airways, which is the National Airline of Fiji and Fiji Link, its domestic and regional subsidiary. Fiji Airways aims to be a leading global boutique airline, and has a fleet of brand new wide-body A330s and refreshed B737 aircraft. Fiji Link has a fleet of ATR 72, ATR 42 and DHC-6 Twin Otter aircraft. From its hub at Nadi International Airport, Fiji Airways and Fiji Link fly to 15 cities in 10 countries. Destinations include Australia, New Zealand, USA, Hong Kong, Samoa, Tonga, Tuvalu, Kiribati, Vanuatu, and Solomon Islands. The Fiji Airways Group bring in over 64 percent of all visitors who fly to Fiji, and the two companies together employ over 1000 employees, earn revenues of over F$675 million ($380m USD), and directly contribute a significant portion of the country's Gross Domestic Product (GDP). Fiji Airways rebranded from Air Pacific in June 2013. Visit www.fijiairways.com for more information.