21 Oct 2014
A year after launching its flagship Atura Blacktown property in Western Sydney and just weeks after announcing expansion into regional NSW, Amalgamated Holdings Limited (AHL) unveils plans for a third Atura Hotel in Victoria's Dandenong region.
In a recent acquisition by AHL will see the five-year-old Chifley Doveton rebranded and reimagined to become an edgy, high-design, high-value Atura Dandenong.
With a philosophy to deliver a fresh, design-inspired approach to the mid-market accommodation offering, Atura Hotels delivers guests an affordable design hotel experience packed with unexpected surprises and the latest in technology.
As Atura's signage lights up the exterior of this central Dandenong hotel, changes will be afoot internally too. Some of Atura's signature elements will be a feature from day one, including complimentary Wi-Fi throughout the public spaces and internet access in all guest rooms. Guest rooms will also feature coffee pod machines and bathroom amenities by leading New York skincare provider Malin + Goetz - also found in Qantas International Business Class. Visitors to the hotel will enjoy genuine service and the connection with local communities that Atura has received several awards and accolades for.
Over the coming months, the hotel will be reimagined and Atura's signature style will be introduced throughout. Planned refurbishment will include a renovation of the public spaces led by QT Hotels & Resorts and Atura Hotels interior designer Nic Graham- expect bespoke furniture and design-led finishes with an urban, industrial and art-inspired edge.
Atura's Roadhouse Bar and Grill, a little shop of grab and go treats plus state-of-the-art business centre with complimentary air-print printing and Apple hardware will take centre-stage in a high-energy, open plan lobby space. Guest minibars will be stocked with funky, fun and functional provisions while complimentary Wi-Fi will be added to all guest rooms.
“This property, our first outside New South Wales, is testament to the success of our flagship property Atura Blacktown and the growing appetite amongst young, savvy business and leisure travelers for unique, highly experiential mid-market accommodation,” said David Seargeant, Managing Director of AHL. “With a focus on great design at affordable prices and packed with personality, Atura Hotels offers the design-savvy traveler a break from the everyday with a completely fresh take on mid-range travel.
Taking the helm of Atura Hotel's third property and overseeing the rebrand project is Lisa Parker - previously Assistant General Manager of Rydges Melbourne. A seasoned hotel industry veteran, Lisa's additional expertise in running leading hospitality venues in Queensland is anticipated to see Brownstone Micro-Brewery (currently known as Coldwater Creek Tavern), become one of the region's most popular dining and entertainment destinations.
“We're excited about the launch of Atura Dandenong and believe the brand's dynamic, urban style will be a great addition to the local accommodation, entertainment and dining offering,” said Lisa Parker. “We are looking forward to growing the property's appeal as a local conferencing, wedding and special events venue and accommodation destination for the local business community.”
“From a local perspective we are particularly excited about our onsite micro-brewery which is now known as The Brownstone Microbrewery,” said Lisa. “We have some great plans in place to see this become one of the region's most popular casual, relaxed dining and 'night-out' destinations, not to mention the launch of Atura's own brand of boutique, hand-crafted beers.”
Atura Dandenong officially opens its doors for business on October 21, 2014.
About Atura Hotels:
Urban. Industrial. Art Inspired. Atura Hotels are where modern business and leisure travelers escape the predictable to embrace a new style of travel. This fresh take on the mid-market travel experience fuses dynamic spaces, hip styling and the latest technology at surprisingly affordable prices ensuring guests feel connected and energised. Expect free Wi Fi and a host of other benefits each time you stay. Engagement with surrounding communities and active support of the local music & art scene are fundamental to the Atura brand philosophy. Over the next few years, Atura Hotels will be launched across Australia in select CBD locations, business park precincts and regional hub. The first to open was Atura Blacktown in October 2013 and in July 2014 the property won Mid-Range Hotel Accommodation of the Year at the TAA (NSW) Awards for Excellence. Atura Dandenong is scheduled to open in September 2014 and Atura Albury will open in late December 2014.
Atura Hotels participates in the free to join Priority Guest Rewards Program. This popular hotel club offers guests the ability to earn free room nights, 10% discount on our best flexible rates and leisure packages, food & drinks benefits, and reward points at over 45 hotels and resorts across 4 brands in key destinations across Australia, New Zealand and London, UK.
About Priority Guest Rewards (PGR):
The Priority Guest Rewards Program is a popular hotel club which offers guests the ability to earn free room nights, 10% discount on our best flexible rates and leisure packages, food & drinks benefits, and reward points at over 45 hotels and resorts across 4 brands in key destinations across Australia, New Zealand and London, UK. As part of the Global Hotel Alliance (GHA), PGR members also receive benefits at over 450 hotels, palaces and resorts, in 62 countries around the world across 25 brands including QT Hotels & Resorts, Kempinski Hotels, Anantara Hotels & Resorts, Alila Resorts and Omni Hotels & Resorts.
Why Should You Join PGR?
Priority Guest Rewards guarantees members at least 10% off the lowest advertised rate at almost 50 hotels throughout Australia and New Zealand. It also gives access to an array of exclusive special offers, discounts, and rewards.
Here's why you should join today:
- Membership is free! – Signing up is quick, easy, and best of all, completely free
- Our lowest prices guaranteed - Get at least 10% off the lowest rate available anywhere else. You won't find a cheaper rate on any other website.
- Rewards for overseas travellers – As part of the Global Hotel Alliance, PGR members receive benefits and rewards at 350 hotels around the world.
You Want More?
- 20% off restaurants and bars – All members automatically receive 20% off food and drinks. Regular guests can save as much as 50%.
- Exclusive special offers – Members receive exclusive access to flash sales with savings of up to 70%.
- More free stuff – Every online booking earns points towards free nights, rewards, and extras for your next stay.
For more information on PGR: www.pgr.com.au
For more information about Atura Blacktown: - www.aturahotels.com.au
For all media and image enquiries please contact:
Bria Lamberton | Atura PR & Promotions Executive
32 Cricketers Arms Road, NSW, 2148
PH: +61 2 9421 0000 | M: +61 447 901 497
Stephen Howard | AHL Group PR & Promotions Manager
49 Market Street Sydney NSW 2000
PH: +61 2 8262 0000 | M: +61 409 840 238
