Singapore, 16 October 2014 - Contiki (www.contiki.com) the leader in youth travel for 18-35's has partnered up with Rachel Lim, founder and co-owner of the hugely popular Singapore born label, Love, Bonito ( www.lovebonito.com ), for their Contiki Legends campaign.  A well-honed travelista, and pioneer of the blog shop movement in Singapore, 27 year old Rachel will be partaking on her first ever Contiki journey with an European Vista trip that will take her through France and Switzerland.

'We are excited to have this opportunity to partner up with Rachel and Love, Bonito for our Contiki Legends campaign.' said Kevin Khor, Head of Sales and Marketing for Contiki (Asia). 'We've heard time and time again the amazing stories that happen on Contiki holidays, from people falling in love to travellers forming life-long friendships. As fashion and travel go very much hand in hand, Rachel is the perfect candidate for a travel adventure on her maiden journey with Contiki. We are confident that her trip through Europe will not just inspire her creative energy for future collections, but more importantly, she will embark on her very own legendary travel story and keep those positive memories for years to come.' added Khor.  

'I am thrilled to be working with Contiki Holidays and I'm looking forward to creating my own Contiki Legend in my upcoming adventure with them! I am especially excited to showcase Love, Bonito's Fall/Winter pieces during the trip. I already know we are going to have a great time!' says Rachel Lim, founder and co-owner of Love, Bonito.

Love, Bonito is renowned for their affordable fashion pieces towards women from the ages of 18 to 35. Founded in 2010, the brand is based on a shared ideal to empower women through style by providing a wholesome range of apparel, shoes and accessories that will cater to every woman's need, style and occasion. Rachel spearheads the marketing department, and is very much involved in the creative process of developing new fashion pieces based on her keen sense of instinct for styles and trends.

With many travelistas constantly creating and preparing the perfect wardrobe for exciting holidays, no doubt Rachel's day by day Contiki Legends journey will inspire those that are looking to seek their own adventure of a lifetime, through the eyes of Contiki, paired with the perfect Love, Bonito outfit.

Make sure to follow Rachel's #contikilegends journey on Instagram and Twitter from 18 October, and also Contiki's social media channels on Twitter, Instagram, and Facebook.

About Contiki Holidays

Contiki is the world leader in youth travel experiences, a brand that is all about discovery, epic moments and making every second count. Our journeys unlock the local way of life in each and every destination we visit, and withover 300 trips in more than 50 countries, we see every day as the start of a new adventure.

Contiki is a part of a joint initiative with The TreadRight Foundation, a not-for-profit foundation established by The Travel Corporation to encourage sustainable tourism within our own family of brands and in the places we visit. To date, TreadRight has donated more than US$2 million to sustainable tourism projects around the world. To find out more about our work with TreadRight visit: www.treadright.org .

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