16 Oct 2014
Get Rewarded: Starwood Announces Launch of SPG Pro

Marriott International | Greater China

 

Meeting Planners and Travel Pros Can Now Earn Richer Rewards with Starwood's New Loyalty Program

 

LAS VEGAS – October 15, 2014 – From IMEX America in Las Vegas, Starwood PreferredGuest® (SPG®), the award- winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc., announces the live launch of SPG Pro, the all-new, comprehensive loyalty program for meeting and travel professionals. Starting today, registered professionals, accredited travel agents and SPG members who influence group, event and corporate travel will earn SPG elite status, upgrades and Starpoints for B2B business booked at any of Starwood's nearly 1,200 properties around the world through  www.spg.com/pro.

 

“We are thrilled to announce that SPG Pro has gone live, allowing us to provide even more personalized service for our global customers and members and to reward them for the business that they influence, whether it is business or leisure,” said Christie Hicks, Senior Vice President, Starwood Sales Organization. “Now any SPG member, travel professional or meeting planner will earn Starpoints for the business they influence including corporate off sites, office holiday parties or even personal events like weddings or anniversaries.”

 

Any SPG member who books a group stay, event or corporate business meeting, regardless of if they are a travel professional or not, will earn Starpoints and status for the business they influence. The more members book the more they earn, which means access to everything SPG has to offer and reaching elite status even faster through combined B2B and personal bookings.

 

Today, B2B accounts for nearly 70% of Starwood's overall room revenue and is comprised of corporate travel, meetings and events and leisure and wholesale travel. With a salesforce of more than 5,000 globally, Starwood's Sales Offices manage 1,200 global accounts from more than 30 offices around the world.

 

As the B2B landscape is shifting toward small meetings, which already accounts for 80% of Starwood's group business, Starwood is targeting this untapped source of B2B potential with the knowledge that SPG members are small business owners, business consultants and senior executives who influence business and yearn to be recognized and rewarded in a currency they already adore – SPG elite status and Starpoints.

 

About Starwood Hotels & Resorts Worldwide, Inc.

 

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn

 

and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world- class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please

 visit  www.starwoodhotels.com

 

About Starwood Preferred Guest

 

Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood's 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG Moments SM, and most recently Your24™ and SPG Lifetime™. In addition to Free Night Awards at nearly 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG

 

Moments. SPG offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG also has an ongoing commitment to digital innovation to meet the needs of today's connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood's Best Rate Guarantee on SPG.com, to SPG's integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world's most frequent travelers. Learn more at  spg.com ,  spg.com/pro and  spg.com/moments and connect with us on  facebook.com/spg,  twitter.com/spg,  foursquare.com/spg,  pinterest.com/spglife, and  youtube.com/spg

 

 

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