Halton launches A-Z alphabet campaign celebrating Culture, Community and Pride of Place

Halton is inviting residents, visitors, businesses and communities to celebrate what makes the borough unique with the launch of a bold new visual campaign for Culture26 - the A–Z of Halton.

Launching during English Tourism Week (13th-22nd March), the A–Z presents culture in its broadest sense: heritage and innovation, landmarks and stories, global moments and local pride. The campaign brings together 26 iconic prints, each letter spotlighting a defining aspect of Halton's cultural identity.

From A is for Adventure, B for Brindley Theatre, C for Creamfields, all the way through to X for X-Ray, Y for YKK and Z for Zoology, the collection captures the places, people and ideas that shape Halton's past, present and future.

Designed to be bold, contemporary and highly adaptable, each print works both as a standalone artwork and as part of the wider collection, making it ideal for posters and postcards that can proudly be displayed in venues and homes, across the borough and beyond. The artwork may even end up on mugs, tea towels and tote bags!

A Campaign Open to Everyone

Crucially, the A–Z of Halton is not just something to view, it's an invitation to take part and get involved.

Inspired by the main campaign, local communities, schools, artists, businesses and cultural organisations are encouraged to create their own A–Zs. Whether centred on a neighbourhood, workplace, creative discipline or community group, the format is open, flexible and designed to spark local creativity and storytelling.

This shared framework allows multiple voices to sit alongside one another, creating a growing patchwork of Halton's stories that strengthens pride of place and deepens connections across the borough.

The A–Z of Halton launches as part of Culture26 during English Tourism Week, setting the tone for a year of celebration that is confident, inclusive and rooted in place.

This is culture that belongs to everyone and an open invitation to help tell Halton's story, one letter at a time.

NOTES TO EDITORS  

About Visit Halton 

Commissioned by Halton Borough Council, funded by Strategic Investment Fund (2022-2025) and UKSPF (2025-2026), Visit Halton promotes the borough as an exciting destination which can be enjoyed by residents and visitors alike.  

Halton unites the two towns Widnes and Runcorn on either side of the River Mersey, 10 miles upstream from Liverpool.  

The name of the district was inspired by the ancient Barony of Halton which had owned land on both sides of the river with the iconic Silver Jubilee Bridge linking the two towns which share a common heritage. Widnes was regarded as the birthplace of the chemical industry and its development spread to Runcorn in the 19th century. This backstory inspires a fascinating and proven formula for visitors and residents to discover old and new; surprising, unforgettable and Instagram able moments. 

For more information, visit our website: https://visithalton.co.uk/  

Contact: 

For Fam Visits, Interview Opportunities or a selection of photos – please contact Alexis planning@viv-id.co.uk / 0161 819 5140 

Find us on socials @visithalton