Virtuoso – the leading global network specialising in luxury and experiential travel – has revealed fresh insights highlighting the key trends shaping luxury travel.

Recent Virtuoso insights:

• Shoulder-season travel: 73% of Virtuoso advisors report that clients are actively choosing off-peak escapes, driven by a growing desire to sidestep overtourism

• Solo Female Travel: Affluent women now account for 68% of solo Virtuoso travellers worldwide and are increasingly seeking journeys centred on personal growth as much as exploration, while prioritising safety and security – a key consideration for 62% of luxury travellers

• Ultraluxe Demand: 37% of advisors report an increase in ultraluxe travel requests, with privacy fuelling demand and “all-inclusive” experiences now extending to everything from private chefs to full resort buyouts.

• Trending destinations for 2026: Montenegro leads the list of destinations on the rise, with Morocco climbing to second place and Albania also making the top 10 at number eight.

If you'd ever like additional data points or expert commentary from Virtuoso to support future stories – please email virtuoso@foxcomms.com and we'd be happy to help.