BYRDLI and Los Angeles Tourism Return With The LA Takeover - This Time, The Ultimate LA Girl Is Living It in Real Time

For its third installation, the acclaimed creator-commerce campaign features Australian creator Tahnee Cook experiencing Los Angeles live, with every stay, reservation and moment added to her Travel Club in real time, as the trip unfolds.

Los Angeles has always been more than a destination. It is a feeling - the electric collision of culture, fashion, food and momentum that has defined the entertainment capital of the world for generations. For the third time, BYRDLI and Los Angeles Tourism are making that feeling bookable.

The third installation of The LA Takeover features Australian Presenter, Podcaster, Columnist and travel personality Tahnee Cook, the self-proclaimed Ultimate LA Girl, experiencing the city in real time. As Tahnee moves through Los Angeles, each hotel stay, reservation and curated experience is added directly to her live Travel Club on BYRDLI's platform, giving her community the ability to book exactly what she's doing, as she does it.

The Ultimate LA Girl - Live and Unfiltered

What makes this installation of The LA Takeover distinct is its format. Rather than curating a preset itinerary, Tahnee will be discovering LA in real time, and her Travel Club will build around her in real time too. As she checks in, dines out, discovers and explores, each experience is added to her bookable storefront on BYRDLI, allowing her community to follow along and book the same moments as they happen.

From design-forward hotels and skyline rooftops to late-night dining rooms and the culture-driven neighbourhoods that define the city, Tahnee's Travel Club covers the full LA experience, the way only someone who truly knows the city would do it.

Through the campaign, audiences can:

• Follow Tahnee's trip live and book her experiences as they are added in real time
• Access her growing Travel Club throughout the campaign
• Receive 5% off all LA hotel bookings during the campaign window
• Connect with her Concierge team for personalised trip support

Every social moment, every story, every post, every pin - leads directly to a trip. In real time. Tahnee Cook said:

“For me, LA has always been about the vibe. It's not just the places, it's the energy. The way slow mornings turn into sunny afternoons, and afternoons melt into nights you never want to end. I'm not giving my community some perfectly polished itinerary. I'm bringing them along for the ride while I explore the City of Angels. Every hotel I check into, every table I book, every neighbourhood I wander through goes straight onto my Travel Club itinerary, so they can book exactly what I'm doing, as I'm doing it.”

Craig Gibbons, Regional Vice President, Asia Pacific at Los Angeles Tourism, said:

“Los Angeles is one of the most culturally influential cities in the world. From entertainment and sport to food and fashion, there is always something happening here. Partnering with BYRDLI and Tahnee Cook allows us to showcase the city through a relevant, engaging contemporary lens while directly connecting global audiences to bookable travel experiences. This campaign captures not just what LA looks like, but how it feels to live it.”

Beyond Inspiration: Commerce-Enabled Creator Travel

Now in its third installation, The LA Takeover expands the model beyond a curated storefront. For this campaign, Tahnee's Travel Club introduces a concierge-led booking service, allowing her community to secure any hotel across Los Angeles - not just featured Top Stays - with an exclusive 5% campaign discount.

Rather than limiting travellers to a fixed edit, the concierge framework gives flexibility without losing the creator lens. Audiences can follow Tahnee's recommendations, then tailor their own version of the trip - supported by managed booking and personalised assistance. It's creator commerce with service layered in. Vanessa Richards, Co-Founder of BYRDLI said:

Creator trust is one of the most powerful drivers of modern travel behaviour. With The LA Takeover, we're not “showcasing” Los Angeles, we're converting cultural relevance into real bookings. BYRDLI is still the only platform of its kind globally. That's the difference

Los Angeles: The Destination of the Decade

As the global entertainment capital and official host city of the 2028 Olympic Games, Los Angeles is at the centre of international attention. The third installation of The LA Takeover arrives at precisely the right moment, positioning the city through a live, creator-led lens that is confident, experience-driven and commerce-enabled. With Tahnee building her Travel Club in real time from destination, the campaign delivers a sense of immediacy that traditional destination marketing simply cannot replicate. Her Travel Club will remain live beyond the campaign window, ensuring continued discovery and ongoing booking attribution long after she lands home.