10 Mar 2026
Celebrating excellence in every corner of our visitor economy, the Suffolk and Norfolk Tourism Awards 2026 culminate on Thursday, March 12 with a prize-giving evening at the Diss Corn Hall.The awards recognise the remarkable people and businesses behind our region's tourism success and this year has a broader range of categories, better reflecting the depth and diversity of our visitor offer – from glamping and guesthouses to theatres, festivals and sustainable tourism leaders.
These awards align with VisitEngland's national programme, giving eligible category winners the opportunity to compete on the national stage. Whether you're an established name or a newer venture, there's a category to suit your strengths and celebrate your achievements.
It's not too late to come along to the awards evening, but if you can't make it, look out on Thursday evening to our social media accounts when we reveal the winners.
Accessible and inclusive tourism award (sponsored by Greater Anglia)
- Black Shuck Distillery
- The Brudenell Hotel (The Hotel Folk)
- Norwich Theatre
B&B and guest house of the year
- The Great House Restaurant & Hotel Lavenham
- Holly Lodge Boutique Bed & Breakfast
- Ironmongers Boutique Hotel
Camping, glamping and holiday park of the year
- Albion Nights
- Forest Park Outstanding Natural Holidays
- Kelling Heath Holiday Park
Experience of the year
- Slice + Dice
- Stubbs Farm Alpacas
- WhataHoot Distillery
Hotel of the year (sponsored by Ensors, part of Azets)
- The Crown and Castle, Orford
- Maids Head Hotel
- The White Horse Brancaster
New tourism business of the year (sponsored by Stena Line)
- Dukes Lodge
- The Four Bells Glamping
- The Golden Lion
Pub of the year (sponsored by Lovewell Blake)
- The Brisley Bell
- The Lodge Hotel
- The Pigs
Regenerative tourism award of the year (sponsored by Swiss Camplings)
- Deepdale Camping & Rooms
- Gladwins Farm - Self Catering Holiday Cottages
- Waxham Sands Holiday Park
Self-catering accommodation of the year (sponsored by Hoseasons)
- The Farmstead
- North Cottage Cromer
- The Old Station Snettisham
Taste of England award
- BRIX & BONES
- Maids Head Hotel, WinePress Restaurant
- Sundown at The Grove Cromer
Unsung hero award
- Mandy Armes - Maids Head Hotel
- Chris Haycock - Deepdale Camping & Rooms
- Malcolm Ward - Forest Park
Visitor attraction of the year (sponsored by Howes Percival)
- Banham Zoo
- Jimmy's Farm & Wildlife Park
- ROARR!
- RSPB Minsmere
- Thursford
Regional categories Culture and arts venue of the year
- Norwich Arts Centre
- Norwich Theatre
- Sainsbury Centre
- Snape Maltings (Britten Pears Arts)
Tourism event/festival of the year (sponsored by Norwich Print Solutions)
- Aldeburgh Food & Drink Festival CIC
- Al Fresco at Yalm
- First Light Festival
- Norwich Science Festival
- Norwich Wine Week
- NOR-CON Comic Con
- Out There Festival
- Weird and Wonderful Wood
- Wild Paths Festival
NOTE TO EDITORS
The visitor economy in Suffolk and Norfolk was worth £5.9bn in 2024 and employed 120,000 people – an increase of 7% on 2023 and both new record highs. There were 82 million day trips in 2024 and 5 million staying trips with 19 million staying nights. The visitor economy accounts for 21% of all employment in Norfolk and 15% of all employment in Suffolk.
Media enquiries: For more information email press@visiteastofengland.com
About Visit East of England: The Local Visitor Economy Partnership (LVEP) for Suffolk and Norfolk. It supports the visitor economy of the region which is worth £5.5billion and employs more than 100,000 people. Visit East of England also operates the Visit Suffolk and Visit Norfolk consumer websites and social media channels.
