Boutique hospitality brand The Pavilions Hotels & Resorts, whose collection spans distinctive boutique and luxury properties, is pleased to announce the appointment of Tom Thrussell as Chief Marketing Officer. Commencing his role on 1 February 2026, Tom is based in Bangkok, Thailand and brings a wealth of experience, as well as a proven track record of building and managing multiple iconic brands in the travel, hospitality and financial services industries. 

In this newly defined role, Thrussell will lead the group's marketing, brand and communications strategies, drawing on his extensive knowledge to help drive growth, elevate its digital positioning, and amplify its presence in the luxury hospitality sector amid a rapidly changing global landscape. He will oversee the existing portfolio, including award-winning properties across Asia and Europe; as well as the brand's ongoing expansion which includes the upcoming opening of The First Cortina, by The Pavilions in the Italian Dolomites later this year. 

With 20 years' experience in driving growth across diverse markets and industries, Thrussell held key positions at brands including Maybourne and American Express in London, before relocating to Thailand in 2015. As a member of the executive team at Centara Hotels and Resorts, Thrussell successfully implemented brand strategy, digital marketing and transformation, PR management, business development and customer relationship management initiatives. 

“As we continue to elevate The Pavilions Hotels & Resorts brand and pioneer the future of luxury, heartfelt hospitality, Tom's expertise will be invaluable in further strengthening our market position; curating and telling our unique stories; and attracting guests who will become lifelong advocates,” says Florence Wong, Chief Executive Officer of The Pavilions Hotels & Resorts. “I have full confidence that his leadership and collaborative working style will inspire us all and unlock incredible new possibilities. I am thrilled to welcome Tom to the team and look forward to the journey ahead.” 

On his appointment, Tom commented: “I am delighted to have joined The Pavilions Hotels & Resorts at a defining period in the group's development. Leveraging my experience across both Asia and Europe, I look forward to helping steer the group towards new horizons, elevating the brand and bringing fresh creative perspective to further strengthen the portfolio and its unique hotels.” 

The Pavilions Hotels & Resorts is a collection of unique and elegantly designed boutique and luxury properties spanning Europe and Asia, from tropical sanctuaries in idyllic locations such as Phuket, Bali and The Himalayas, to inner city havens, including a trio of sophisticated hotels in Rome. Offering an unforgettable level of service and personalised touches at every step, each stay is designed to inspire, transform, and immerse guests in local culture through unique, curated journeys.