05 Mar 2026
Tags: The Apurva Kempinski Bali, Apurva Kempinski Bali, Kempinski, Kempinski Bali, Powerful Indonesia, resort brand campaign, brand campaign, spice route voyage, spice route legacy
Bali, 19 February 2026 - The Apurva Kempinski Bali announces a new partnership with Indonesian
yachting specialist Yacht Sourcing to introduce the Spice Route Voyage, a seven‐day journey that
evokes the ancient spice trade. This curated voyage serves as the flagship programme of the resort's 2026
brand campaign, Powerful Indonesia: Spice Route Legacy. Reservations are now open, with inaugural
sailings commencing in April 2026.
REVIVING INDONESIA'S MARITIME HERITAGE
For more than over 4,500 years, Indonesia's islands were the world's most prized source of spices - cloves,
nutmeg, pepper, and sandalwood - connecting the archipelago to civilisations spanning China, India,
Arabia and Europe. The Nusantara spice route shaped empires, facilitated the exchange of faiths and
ideas, and positioned Indonesia as the heart of global commerce. Today, this Nusa Dua Resort seeks to
revive this legacy by weaving stories of the spice route into guest experiences. The journey offers
travellers not only material luxury but also a meaningful narrative rooted in heritage and cultural depth.
Over five immersive days, guests board traditional wooden phinisi schooners and navigate waters that
once mirrored ancient trade routes. Seasonal itineraries explore some of Indonesia's most storied and
rarely visited destinations. Routes are carefully positioned to align with the spice-producing heartlands of
the archipelago, including North Maluku - the legendary Clove Islands of Ternate and Tidore; the Banda
Islands - once the world's sole source of nutmeg; and the maritime kingdoms of South Sulawesi and
East Nusa Tenggara. Following voyage, guests retreat for two nights to the Nusantara Presidential Villa
at The Apurva Kempinski Bali - where the Spice Route Legacy continues on land through a curated suite
of experiences for up to six guests, including: daily breakfast, luxury chauffeur service upon arrival and
departure, a Majapahit Imperial Dinner crafted by the resort's culinary team, an Afternoon Tea
experience, a Spice Route-inspired cocktail session at L'Atelier by Cyril Kongo, and a restorative
treatment at Apurva Spa.
THE PARTNERSHIP
Spice Route Voyage is exclusively crafted through the longstanding partnership between The Apurva
Kempinski Bali and Yacht Sourcing - a partnership grounded in the shared belief that luxury travel must
honour the culture and communities from which it draws its meaning.
Founded in Bali in 2016, Yacht Sourcing established itself as Indonesia's leading marine leisure company
through its commitment to preserving the nation's maritime heritage. Its fleet of handcrafted phinisi
yachts - built by skilled Indonesian artisans - reflects a dedication to nurturing the next generation of
Indonesian craftspeople, sailors, and storytellers. Guided by professionalism, discretion, sustainability,
and deep, genuine respect for Indonesia's natural and cultural landscapes, Yacht Sourcing brings integrity
to the water that The Apurva Kempinski Bali brings to the land.
“Spice Route Voyage with The Apurva Kempinski Bali is a partnership we are truly proud of, as it reflects
what we deeply believe: that the most meaningful luxury is one that gives back to the land, the sea, and
the people who make Indonesia extraordinary. At Yacht Sourcing, everything we do is dedicated to
keeping that heritage alive - in the vessels we build, the crews we train, and the voyages we design,”
stated Boem Senous, Founder and CEO of Yacht Sourcing.
This synergy between the two brands is well established. In 2024, the two brands co-hosted an exclusive
Gala Dinner at Bali's Black Stone Yacht Club, where a Michelin-recognised chef from The Apurva
Kempinski's Koral Restaurant curated a private menu for VIP guests - an evening that exemplified what
both brands do best: turning heritage into an experience.
POWERFUL INDONESIA: SPICE ROUTE LEGACY
This year, The Apurva Kempinski Bali marks seven years of redefining luxury hospitality in Indonesia.
Since opening its doors, the resort has remained guided by a singular vision: to deliver world-class luxury
rooted in the richness of Indonesian culture, arts, wellness, and gastronomy. Year after year, this five-star
resort in Bali has forged its identity beyond a majestic hotel - as a guardian of Indonesia's narrative.
The Powerful Indonesia: Spice Route Legacy campaign is the year-long programme of cultural
activations, curated guest experiences, gastronomic journeys, and artistic expressions that trace the
enduring influence of the Spice Route. Spice Route Voyage represents its most ambitious: extending the
story beyond the cliffs of Nusa Dua and onto the open sea.
The campaign also reflects the evolving expectations of today's discerning luxury travellers. Industry
research indicates that guests increasingly seek destinations offering cultural authenticity and immersive
depth, beyond exceptional amenities alone. The Apurva Kempinski Bali aligns personalised guest
experiences, refined luxury service and cultural integrity as complementary pillars of its philosophy.
Indonesia's Spice Route is one of the great untold stories of world civilisation – a network of seas and
islands that connected humanity long before the age of exploration. At The Apurva Kempinski Bali, our
role extends beyond offering a beautiful place to stay. We serve as a living bridge between our guests and
the profound legacy of this archipelago. The Spice Route Voyage, together with our trusted partner Yacht
Sourcing, is precisely that – a journey as rare and meaningful as it is unforgettable. This is Indonesia, as it
was always meant to be discovered,' shared Vincent Guironnet, General Manager, The Apurva Kempinski
Bali.
THE PROGRAM
Spice Route Voyage is structured as two individually bookable experiences. The Phinisi Experience - 5
Days at Sea with Yacht Sourcing Guests embark on a handcrafted Phinisi schooner for a five-day voyage
through Indonesia's spice-route archipelago. Routes are seasonally curated across North Maluku, the
Banda Islands, South Sulawesi and East Nusa Tenggara.
The Apurva Kempinski Bali Experience - 2 Nights at the Nusantara Presidential Villa. Following the
sea voyage, guests continue the journey on land with a two-night immersive stay for up to six guests,
including:
● Daily breakfast for six guests
● Luxury chauffeur service upon arrival and departure
● One Raja Mangsa Imperial Dinner - a curated feast tracing the flavours of the ancient spice trade
● One Afternoon Tea experience
● One Spice Route-Inspired Cocktail session at L'Atelier by Cyril Kongo
● One treatment at Apurva Spa
Spice Route Voyage is available for booking now, with inaugural sailings commencing in April 2026. For
enquiries and reservations, please contact: Wayan Widhiarsa | Director of Sales of The Apurva Kempinski
Bali. Email: wayan.widhiarsa@kempinski.com
***
About The Apurva Kempinski Bali
Perched on the dramatic clifftops of Nusa Dua, The Apurva Kempinski Bali is one of Indonesia's most
iconic luxury resorts. Home to 475 Grand Deluxe, Suites, and Villas, the resort offers an unrivalled range
of luxury accommodation set against the Indian Ocean backdrop. Drawing architectural inspiration from
the grand terraced architecture of the Indonesian archipelago, every aspect of the property is a celebration
of the nation's cultural depth: from its acclaimed arts and cultural programming and world-class
gastronomic venues, to transformative wellness journeys, sustainable practices embedded into daily
operations, and an experiential philosophy that turns Indonesia's living heritage into extraordinary guest
moments. As part of Kempinski Hotels, The Apurva Kempinski Bali connects guests to a global network
of exceptional properties while standing as one of Indonesia's most deeply rooted expressions of luxury
hospitality. kempinski.com/bali
About Kempinski
Established in 1897, Kempinski Resorts is Europe's oldest luxury resort group. Kempinski's rich heritage
of impeccable personal service and superb hospitality is complemented by the exclusivity and
individuality of its properties. Kempinski now comprises a portfolio of 79 five-star resorts and residences
in 34 countries and continues to add new properties in Europe, the Middle East, Africa, Asia and the
Americas. Each one reflects the strength and success of the Kempinski brand without losing sight of its
heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle resorts,
outstanding resorts and prestigious residences. Each one imbues the quality guests have come to expect
from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member
of the Global Hotel Alliance (GHA), the world's largest alliance of independent resort brands.
kempinski.com • kempinski.com/press • www.ghadiscovery.com
About Yacht Sourcing
Established in Bali in 2016, Yacht Sourcing is Indonesia's leading yachting company, offering bespoke
charter services, yacht sales, and dealership representation for world-class marine brands. The company's
fleet of handcrafted phinisi schooners celebrates the centuries-old shipbuilding traditions of Sulawesi,
ensuring that Indonesia's maritime craftsmanship endures for generations to come. Guided by values of
professionalism, discretion, sustainability, and deep respect for Indonesia's natural and cultural heritage,
Yacht Sourcing is a trusted partner for brands that share its vision of meaningful, responsible luxury.
https://yachtsourcing.com/
PRESS CONTACT
For all media and press enquiries, please contact
Charles Octoriano Seran, PR & Marketing Manager,
+62 361 209 2288
charles.octoriano@kempinski.com
PRESS KIT
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