01 Mar 2026
IMM Australia 2026, Sponsored by the European Travel Commission, Delivers Strong Media Engagement and Industry Momentum
Sydney, Australia - 27 February 2026 TravMedia's IMM (International Media Marketplace) Australia returned to Sydney on 27 February 2026, marking another strong year of connection, conversation and collaboration between the travel industry and media. Sponsored by the European Travel Commission, IMM Australia 2026 brought together 500 delegates for a full day of high-value, prescheduled meetings.
220 leading Australian and New Zealand travel media met with over 170 travel and tourism brands, represented by industry leaders and PR professionals. Throughout the day, delegates participated in almost 4000 prescheduled one-on-one meetings that generated meaningful conversations, fresh story angles and tangible storytelling outcomes.
IMM Australia 2026 showcased a dynamic mix of exhibitors from across Australia, New Zealand, Europe, Asia and the Americas, including tourism boards, hotel groups, cruise lines, attractions and destination partners, reflecting the depth and diversity of global travel experiences available to the local media market.
The media delegation represented leading outlets across print, digital, broadcast and social platforms, with editors, journalists, broadcasters, podcasters and content creators leaving the event with new ideas, valuable industry insight and strengthened professional relationships.
"IMM Australia continues to be a cornerstone event for the travel media and communications community," said Nick Wayland, Founder and CEO of TravMedia. "The strength of engagement we see each year reflects the value of bringing media and brands together in a focused, purposeful environment. We are grateful to our partners and sponsors for their continued support and commitment to the event."
The TravMedia Awards Australia 2026 were presented during the IMM luncheon, recognising outstanding contributions to the industry. Lifetime Achievement Awards were presented to Anthony Dennis for media and Peter Hook for PR. Additional honours included the TravMedia Travel Writer of the Year to Penny Watson and the TravMedia PR Team of the Year to Baillie Lodges.
The European Travel Commission served as the Headline Sponsor of IMM Australia 2026, soft-launching its new global campaign, Unlock an Unexpected Upgrade. Seven national tourism organisations were in attendance, spotlighting Europe's extraordinary diversity. 25hours Hotel Sydney The Olympia hosted the closing cocktail party. Additional sponsors included Tourism and Events Queensland and Explore Louisiana as lunch speakers; Destination New South Wales as networking breaks sponsor with a Feel NSW activation; Mulia Hotels as coffee cart sponsor; Western Australia as activation partner, and Salter Brothers Hospitality as the media bag sponsor, launching their Ardour brand with a Golden Ticket prize for two lucky journalists.
Registration for IMM Australia 2027 will open in June for exhibitors and August for media. For more information, visit travmedia.com/immaus.
Contact for IMM Australia:
Tom Bonnafoux
Regional Manager, Australia & New Zealand
Media Contact
Lauren Moelk
Chief Communications Officer
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About TravMedia
TravMedia is the travel industry's only global media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PRs and media to network and share press releases, stories and ideas. The platform hosts thriving online communities and is an essential daily tool for collaboration and the development of long-lasting relationships.
TravMedia provides global travel newsfeeds and connects more than 25,000 travel media and more than 20,000 travel brand PRs worldwide via an online newsroom, press release distribution, events, Journalist Alerts and daily industry updates. To learn more and register for TravMedia, visit travmedia.com.
About IMM
TravMedia's IMM is the leading travel industry event for travel brands and destinations to connect with the media. In its 14th year, IMM hosts more than 2,500 media and international travel brands annually in eight countries worldwide. Upcoming International Media Marketplace events include IMM Germany in Berlin on 2 March; IMM UK in London on 9-10 March; IMM France in Paris on 11 March; IMM Brazil in Saõ Paulo on 13 April; and IMM Asia in Singapore on 19-20 October, IMM North America in NYC on 20-21 January 2027 and IMM Australia in Sydney on 18-19 January 2027. The second annual IMM LUX returns to Las Vegas in September 2026.
For more information and to register for IMM 2026 and 2027 events, visit www.travmedia.com/imm and immlux.com, or email imm@travmedia.com.
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