Melbourne, VIC – Friday 13 February 2026 – Lancemore Crossley St. Melbourne has partnered with cult-favourite La Petite Crêperie to transform Crossley Street into a joyful Pancake Day celebration filled with French flair, boutique indulgence and surprise hotel experiences.

On Shrove Tuesday, 17 February, from 10am to 3pm, Melburnians are invited to enjoy 100 complimentary crêpes, freshly prepared outside Lancemore Crossley St. Once the complimentary allocation has been enjoyed, continue to savour La Petite Crêperie's signature creations throughout the afternoon as part of the day's ongoing celebration.

Hidden among the crêpes will be 10 exclusive surprise vouchers, handed out at random and unlocking a curated suite of experiences at Lancemore Crossley St. From cocktails and bar lounge experiences to room upgrades, stay credits and even a night on the house, each crêpe comes with the possibility of something more.

A Theatre District Moment Worth Savouring

Positioned in Melbourne's iconic Theatre District, Lancemore Crossley St. is celebrated for its design-led interiors, intimate bar lounge and refined boutique sensibility. La Petite Crêperie, known for its charming French-style caravans and authentic, made-to-order crêpes, brings a playful Parisian touch to the city streets.

Lancemore Hotels, established in 1986, has built its reputation on thoughtfully designed destinations that balance personality with polish. Bringing the activation onto Crossley Street extends that philosophy beyond the hotel walls and into the rhythm of the city itself.

Anand Unnikrishnan, General Manager of Lancemore Crossley St., said the partnership is about creating memorable touchpoints with the wider Melbourne community.

“Shrove Tuesday is a moment of indulgence and joy, and that aligns beautifully with how we approach hospitality at Lancemore Crossley St. We want to create experiences that feel generous, considered and connected to our neighbourhood. Partnering with La Petite Crêperie allows us to step onto the street and share that spirit with theatre-goers, office workers, locals and visitors alike.”

Lancemore has long positioned its properties as more than places to stay, but as cultural connectors within the neighbourhoods they call home. By partnering with Melbourne CBD born La Petite Crêperie, a beloved Swanston Street institution, Lancemore Crossley St. further cements its role as a boutique hotel deeply engaged with the city and its creative community.

A Curated Collection of Experiences

Among the 10 surprise vouchers are:

• A complimentary night at Lancemore Crossley St.
  
  
• $300 and $150 stay credits
  
  
• A complimentary room upgrade
  
  
• Late check-out
  
  
• A bottle of wine during your stay
  
  
• Buy one get one free cocktails
  
  
• A complimentary cocktail
  
  
• A first round of drinks for three workmates
  
  
• 15% off a future stay
  
  

Each offer has been designed to encourage return visits, whether for a spontaneous post-work drink in the bar lounge, a theatre-night staycation or a weekend city escape.

With limited complimentary crêpes and high-value prizes in circulation, early arrival is recommended.

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A selection of La Petite Crêperie imagery is available for download here
A selection of Lancemore Crossley St. imagery is available for download here

About Lancemore Group

Recognised as the most awarded hotel group in Australia, including by Conde Nast Traveler Readers' Choice Awards for eight consecutive years, Lancemore's collection of boutique hotels is as individual and unique as their guests, offering curated places and thoughtful experiences, right down to the smallest detail, to ensure guest expectations are exceeded time and time again. Lancemore Group's hotel portfolio comprises Lancemore Crossley St. in Melbourne; Lancemore Milawa; Lancemore Lindenderry Red Hill; Lancemore Mansion Hotel Werribee Park; Lancemore Macedon Ranges; Alamanda Palm Cove by Lancemore; and Cleveland Estate.

www.lancemore.com.au
www.instagram.com/lancemorehotels 

About La Petite Crêperie

Established in 2008 in Melbourne's Hardware Lane by founders Michaël, a native Frenchman, and Patrizia, Melbourne-born, La Petite Crêperie has become a beloved fixture of the city's CBD. Specialising in authentic, traditional French crêpes prepared daily and cooked to order, the brand is known for its iconic Swanston Street kiosk opposite Melbourne Town Hall and its charming vintage mobile caravans, Juliette and Lucile. With over seventeen years of experience, La Petite Crêperie combines fresh, quality ingredients with its signature “Arrogantly French” flair, bringing a little corner of Paris to the heart of Melbourne.

www.lapetitecreperie.com.au
www.instagram.com/lapetitecreperie 

MEDIA CONTACTS

Jade Evans
Group PR & Marketing Manager
jevans@lancemore.com.au

Natalie McNamara
Group Director of Sales & Marketing
nmcnamara@lancemore.com.au