The East Midlands is inviting visitors to put themselves right at the Centre of It All with a brand-new tourism campaign and three chances to win unforgettable short breaks across the region.

Launched by the East Midlands Combined County Authority (EMCCA), the Centre of It All campaign celebrates the region's unique position at the heart of the UK, making it an easy and inspiring escape for visitors from London, the South East and across the country.

But being at the centre isn't just about location. It's about choice. Whether visitors want to be right in the middle of the action or blissfully away from it all, the East Midlands offers world-class culture, heritage, sport, food and countryside, all within easy reach.

Mayor of the East Midlands, Claire Ward, said:

“Every place in the East Midlands has something special to offer, and because we are at the Centre of It All, we're just a short journey away for most people in the UK. It's the perfect place for a short break that feels both exciting and restorative.”

WIN A CITY BREAK IN NOTTINGHAM & NOTTINGHAMSHIRE

To celebrate the campaign launch, Visit Nottinghamshire is offering one lucky winner the chance to enjoy a luxury short break in Nottingham, a city packed with history, culture and live sport.

The prize includes:

• Two First Class return rail tickets to Nottingham, courtesy of East Midlands Railway
• An overnight stay for two with breakfast at The Orchard Hotel
• Dinner for two at the hotel's award-winning Bramleys Restaurant
• Two tickets to the National Justice Museum in Nottingham's historic Lace Market

From iconic attractions to major sporting events and a thriving food and drink scene, Nottingham and Nottinghamshire offer the perfect balance of energy and escape.

Entry is free and quick:
https://www.visit-nottinghamshire.co.uk/centre/win-a-stay-in-nottinghamshire-the-centre-of-it-all

ALSO UP FOR GRABS: A WEEKEND IN DERBY & DERBYSHIRE

Entrants can also be in with a chance to win a weekend in Derby and Derbyshire – a destination that blends creativity, heritage and breathtaking landscapes.

Known as the gateway to the Peak District, Derby offers easy access to rolling countryside alongside a vibrant city packed with art, innovation and great food.

The prize includes:

• An overnight stay with breakfast at the Holiday Inn Derby Riverlights
• Entry to Wright of Derby: From the Shadows exhibition (13 June – 1 November 2026)
• A visit to the award-winning Museum of Making
• A three-course dinner with champagne on arrival at The Pepperpot Restaurant
• A scenic rail journey to Matlock and a steam train experience through the Derwent Valley
• First Class return rail tickets to Derby, courtesy of East Midlands Railway

Entry is free and simple:
https://www.visitderby.co.uk/competition

WIN A RURAL WOODLAND TREEHOUSE STAY

For those seeking complete escape, Visit Peak District and Derbyshire is also offering the chance to win an overnight luxury stay in a stunning woodland treehouse at Wildhive, Callow Hall in Ashbourne.

Set within ancient woodland, the unique retreat offers a peaceful rural break at the heart of the Peak District.

Closing date: 28 February
https://visitpeakdistrict.com/competitions/win-a-overnight-break-in-a-luxury-woodland-treehouse

For more inspiration and to watch the Centre of It All campaign film, visit:
https://www.youtube.com/watch?v=OLT8IM9xbNA