50 Degrees North's Impact Fund is a long-term initiative designed to ensure travel contributes positively to the places it visits, supporting locally led environmental and community projects across the Nordic region. Rather than operating as a standalone sustainability program, the fund focuses on reinvesting directly into destinations travelers already explore, supporting long-term conservation, community well-being, and, where relevant, responsible visitor management.

This approach reflects 50 Degrees North's broader travel philosophy, which centers on authentic, meaningful, and high-quality experiences that balance iconic destinations with lesser-known regions. Through the Impact Fund, sustainability investment is aligned with destination care, supporting efforts to ensure that both well-visited and emerging regions can continue to be enjoyed responsibly.

One recent focus of the Impact Fund is Oslo, where new urban nature experiences offer travelers a focused, one-hour introduction to urban biodiversity and conservation during a city stay. These experiences are designed to provide context and learning rather than spectacle, helping travelers understand how sustainability initiatives operate within a modern capital.

At the Ola Narr wildflower meadow, developed in collaboration with local pollinator specialists La Humla Suse, travelers learn how pollinator habitats are integrated into urban landscapes, why bees and other insects are essential to biodiversity, and how green infrastructure can support nature in cities.

Nearby, the wildflower meadow surrounding The Mother, located beside the Munch Museum, offers a quieter encounter where art, architecture, and ecology intersect, encouraging reflection on sustainability within the built environment.

Impact Fund partnerships in practice

Across the Nordic region, Impact Fund recipients are deliberately connected to landscapes and destinations frequently visited by travelers, ensuring investment supports the long-term health of places central to the travel experience. In addition to La Humla Suse and local charities and community initiatives in Øyer, the small Norwegian community where 50 Degrees North's headquarters is based, the following organizations were supported through the 2025 Impact Fund: 

• Nærøyfjord World Heritage Park
  As one of Norway's most visited regions, Nærøyfjord benefits from active investment in conservation and visitor management. Impact Fund support contributes to trail monitoring and maintenance, sustainable visitor management, cultural heritage protection, and community engagement, helping safeguard this UNESCO World Heritage area for future generations.
• SeaForester
  Working along Norway's coastline, SeaForester focuses on kelp forest restoration. Through the Impact Fund, 50 Degrees North supports innovative restoration methods that help regenerate marine environments underpinning healthy oceans and sustainable coastal tourism.
• Snowchange
  Support is directed to the Altto-oja project, a 73-hectare protected wetland near Ivalo in Finnish Lapland, selected for its proximity to destinations that play a central role in 50 Degrees North's itineraries. Ivalo and nearby Inari are among the company's most frequently visited regions, making the partnership a deliberate effort to reinvest in landscapes where many travelers spend time. The site is Finland's only conservation area co-managed by the Sámi, giving it both environmental and cultural significance while contributing to biodiversity protection in the wider Inari and Ivalo region.
• In the Same Boat
  Using custom-built vessels designed for Arctic conditions, the organization removes waste from remote coastlines across Norway, Iceland, Greenland, and the Faroe Islands, including areas inaccessible by road and often overlooked in cleanup efforts.

Together, these partnerships illustrate how the Impact Fund operates across a range of environments, from cities and fjords to coastlines and Arctic wetlands. Rather than positioning sustainability as an add-on, the fund supports long-term destination care in places where tourism already exists, helping balance access with responsibility.

Learn more: 

50 Degrees North's Impact Fund

Oslo Urban Nature Experiences

 
Note regarding press trip enquiries with 50 Degrees North

50 Degrees North works with established travel writers on a selective basis. Press trip enquiries should be supported by a strong editorial background and a clear pathway to meaningful coverage.

While most US publications confirm commissions later in the editorial process, priority is given to writers with a consistent track record in high-profile publications and a clear editorial plan. Planning discussions may be considered on a case-by-case basis, subject to destination fit, availability and costs.