SwimTrek and SWANS unite to support iconic, global open water swimming events

SwimTrek and SWANS have announced an exciting new partnership, bringing together two pioneering and trusted brands at the forefront of open water swimming. Both share a passion for innovation, experience, adventure, and safety.

As part of the collaboration, SWANS will support two of SwimTrek's most iconic open water swim races: the Nevis to St Kitts Cross Channel Race in the Caribbean and the historic Hellespont Europe to Asia Swim in Turkey, one of the world's most legendary open water crossings. These internationally celebrated events attract swimmers from across the globe. They combine stunning locations, rich heritage, and a sense of shared achievement; all delivered with safety and expert support at the forefront.

Over 25 years ago, SwimTrek pioneered professionally supported, small-group open water swimming experiences in extraordinary locations. Today, SwimTrek offers swimming adventures, coaching camps, and events across more than 50 of the best open water destinations worldwide.

SWANS, in turn, has pioneered swimming goggles. From early protective and aviation goggles to the first true anti-fog swimming lenses. SWANS continues to research and innovate from its factories in Japan. The brand prides itself on precision, durability, and performance, earning the trust of swimmers around the world for clarity, comfort, and reliability in demanding open water conditions.

“Our open water races and trips are about creating unforgettable swimming experiences,” said Ash van Wensveen, Managing Director at SwimTrek. “By working with SWANS, we ensure swimmers can focus on the experience itself, supported by the best and most reliable equipment available.”

"In our view, SwimTrek always provides magical and memorable races and holidays in some of the world's best destinations. Through our partnership with SwimTrek we hope that swimmers will be able to enjoy the water even more,” said Jessica Thorpe, Director of SOS Sport Limited, the official distributor of SWANS in the UK and Ireland, and other countries.

The SwimTrek and SWANS partnership marks an exciting new chapter for both brands, with future collaboration planned across key events and initiatives that celebrate adventure, endurance, and the spirit of open water swimming.

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About SwimTrek:

SwimTrek is the world's leading provider of swim adventure experiences, offering small group guided swimming holidays in over 50 of the best locations around the globe. With a focus on community, conservation, and adventure, SwimTrek is dedicated to creating unforgettable experiences that inspire a love for swimming and the natural environment. 

About SWANS

SWANS is the oldest swimming goggle company in the world, founded in Japan in 1911. The factory produced its first pair of goggles in 1945 and today manufactures a wide range of swimming goggles for the pool and open water; the company also sells prescription swimming goggles. SWANS designs products with quality, precision and beauty to ensure you can swim in comfy, leak free and fog free goggles.

Media Contact:

Thomas Bevan

Marketing Manager SwimTrek Unit 9 Sea Lanes, 300 Madeira Drive Brighton, East Sussex, BN2 1BX, UK Tel: +44 (0)1273 739 713 Email: marketing@swimtrek.com

www.swimtrek.com

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